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Cover von Authentic Marketing

Authentic Marketing
how to capture hearts and minds through the power of purpose
Author: Weber, Larry Search for this author
Year: 2019
Publisher: Hoboken, NJ, Wiley
Media group: eBook/eResource
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Cover von What's Your Digital Business Model?

What's Your Digital Business Model?
six questions to help you build the next-generation entreprise
Author: Weill, Peter; Woerner, Stephanie L. Search for this author
Year: 2018
Publisher: Boston, Mass., Harvard Business Review Press
Media group: eBook/eResource
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Cover von 8 Steps to High Performance

8 Steps to High Performance
focus on what you can change (ignore the rest)
Author: Effron, Marc Search for this author
Year: 2018
Publisher: Boston, Mass., Harvard Business Review Press
Media group: eBook/eResource
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Cover von Understanding Consumer Decision Making

Understanding Consumer Decision Making
the means-end approach to marketing and advertising strategy
Search for this author
Year: 2010
Publisher: New York, NY [u.a.], Psychology Press
Media group: Book/Buch
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Cover von Talk to Me

Talk to Me
Amazon, Google, Apple and the race for voice-controlled AI
Author: Vlahos, James Search for this author
Year: 2019
Publisher: London, Random House Business Books
Media group: Book/Buch
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Cover von Entering new markets and diversifying business
E-Medium

Entering new markets and diversifying business
the role of amazon's acquisitions in international growth and development
Author: Schmid, Stefan, 1967-; Baldermann, Sebastian Search for this author
Year: 2019
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Series: ESCP Working Paper
Media group: eBook/eResource
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Cover von Programmatic Advertising

Programmatic Advertising
the successful transformation to automated, data-driven marketing in real-time
Search for this author
Year: 2016
Publisher: Cham [u.a.], Springer
Series: Management for Professionals
Media group: Book/Buch
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Cover von Brotopia

Brotopia
breaking up the boy's club of Silicon Valley
Author: Chang, Emily Search for this author
Year: 2019
Publisher: New York, NY, Portfolio Penguin
Media group: Book/Buch
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Cover von China's Disruptors

China's Disruptors
how Alibaba, Xiaomi, Tencent, and other companies are changing the rules of business
Author: Tse, Edward Search for this author
Year: 2016
Publisher: [London], Portfolio Penguin
Media group: Book/Buch
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Cover von Confessions of a Radical Industrialist

Confessions of a Radical Industrialist
how Interface proved that you can build a successful business without destroying the planet
Author: Anderson, Ray C. Search for this author
Year: 2011
Publisher: London, Random House Business Books
Media group: Book/Buch
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