Konsequenzen für die Markenführung

Author: Geigenmüller, Anja Search for this author more...

Year: 2003

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

Media group: Book/Buch

Integration von Branding und Usability

Author: Hadwiger, Norbert; Robert, Alexandre Search for this author more...

Year: 2002

Publisher: Bonn, Galileo Press

Media group: Book/Buch

die Erfolgsstrategien internationaler Top-Manager

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Year: 2003

Publisher: Wiesbaden, Gabler

Media group: Book/Buch

eine konsumenten- und unternehmensbezogene Betrachtung

Author: Bekmeier-Feuerhahn, Sigrid Search for this author more...

Year: 1998

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

Media group: Book/Buch

fundamentals, strategy, implementation, controlling

Author: Burmann, Christoph, 1962-; Riley, Nicola-Maria; Halaszovich, Tilo F., 1978-; Schade, Michael, 1978- Search for this author more...

Year: [2017]

Publisher: Wiesbaden, Springer Gabler

Media group: Book/Buch

sensory secrets behind the stuff we buy

Author: Lindstrom, Martin, 1970- Search for this author more...

Year: 2010

Publisher: London [u.a.], Kogan Page

Media group: Book/Buch

break the rules of marketing to build luxury brands

Author: Kapferer, Jean-Noël; Bastien, Vincent Search for this author more...

Year: 2012

Publisher: London [u.a.], Kogan Page

Media group: Book/Buch

an international guide

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Year: 2018

Publisher: London [u.a.], Kogan Page

Media group: eBook/eResource

transforming brands & consumer experiences

Author: Batat, Wided Search for this author more...

Year: 2019

Publisher: Los Angeles, Calif. [u.a.], Sage

Media group: eBook/eResource

Führung von Medienmarken und Markenführung mit neuen und klassischen Medien

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Year: 2016

Publisher: Wiesbaden, Springer Gabler

Media group: Book/Buch