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(32)Bruhn, Manfred, 1949-

(28)Kotler, Philip, 1931-

(20)Meffert, Heribert, 1937-

(19)Kleinaltenkamp, Michael, 1955-

(16)Homburg, Christian, 1962-

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Cover von Measurement in Marketing

Measurement in Marketing

Author: Baumgartner, Hans; Weijters, Bert Search for this author more...

Year: 2019

Publisher: Boston [u.a.], now

Series: Foundations and Trends in Marketing; vol. 12, no. 4

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Cover von Marketing-Einführung

Marketing-Einführung

Grundlagen, Überblick, Beispiele

Author: Kuß, Alfred, 1947-; Kleinaltenkamp, Michael, 1955- Search for this author more...

Year: 2016

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

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Cover von Marketing-Einführung

Marketing-Einführung

Grundlagen, Überblick, Beispiele

Author: Kuß, Alfred, 1947-; Kleinaltenkamp, Michael, 1955- Search for this author more...

Year: 2013

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

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Cover von Marketing-Theorie

Marketing-Theorie

eine Einführung

Author: Kuß, Alfred, 1947- Search for this author more...

Year: 2013

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

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Cover von Erfolgsfaktoren des Marketing

Erfolgsfaktoren des Marketing

Author: Gelbrich, Katja, 1971-; Wünschmann, Stefan; Müller, Stefan, 1948- Search for this author more...

Year: 2008

Publisher: München, Vahlen

Series: Vahlens Kurzlehrbücher

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Cover von Grundprinzipien des Marketing

Grundprinzipien des Marketing

Author: Diller, Hermann Search for this author more...

Year: 2007

Publisher: Nürnberg, GIM, Gesellschaft für Innovatives Marketing e.V.

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Cover von Innovationen im sektoralen Marketing

Innovationen im sektoralen Marketing

Festschrift zum 60. Geburtstag von Fritz Scheuch

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Year: 2005

Publisher: Heidelberg, Physica-Verlag

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Cover von Marketing-Management

Marketing-Management

Analyse, Planung, Umsetzung und Steuerung

Author: Kotler, Philip, 1931-; Bliemel, Friedhelm Search for this author more...

Year: 1999

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von International marketing management

International marketing management

Author: Berndt, Ralph, 1947-2020; Fantapié Altobelli, Claudia; Sander, Matthias, 1964- Search for this author more...

Year: [2023]

Publisher: Berlin, Springer Gabler

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Cover von Companion Encyclopedia of Marketing

Companion Encyclopedia of Marketing

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Year: 1995

Publisher: London [u.a.], Routledge

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