[this book contains the papers presented and discussed at the International Marketing Theory Conference held on 17-19 June 2010 at the University of Connecticut]

Search for this author more...

Year: 2011

Publisher: Cheltenham ; Northampton, Mass., Elgar

Media group: Book/Buch

Trainingsprogramm für Manager, Fach- und Führungskräfte

Author: Lechner, Tina; Thomas, Alexander Search for this author more...

Year: 2011

Publisher: Göttingen, Vandenhoeck & Ruprecht

Series: Handlungskompetenz im Ausland

Media group: Book/Buch

a new perspective

Author: Earley, P. Christopher; Gibson, Cristina B. Search for this author more...

Year: 2002

Publisher: Mahwah, NJ [u.a.], Erlbaum

Series: LEA’s organization and management series

Media group: Book/Buch

Implikationen kultureller Distanz im Internationalisierungspfad

Author: Voll, Johannes Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

Media group: Book/Buch

das Land verstehen, Verhandlungen führen, Konkurrenten abwehren

Search for this author more...

Year: 2005

Publisher: Frankfurt/M., Redline Wirtschaft

Series: Harvard-Businessmanager

Media group: Book/Buch

Konzept, Empirie und Gestaltungsempfehlungen am Beispiel Chinas und Deutschlands

Author: Tennstedt, Tobias Search for this author more...

Year: 2007

Publisher: München ; Mering, Hampp

Series: Schriften zum Management

Media group: Book/Buch

the challenges of globalization

Author: Wild, John J.; Wild, Kenneth L.; Han, Jerry C.Y. Search for this author more...

Year: 2006

Publisher: Upper Saddle River, NJ, Prentice-Hall

Media group: Book/Buch

Author: Ghauri, Pervez; Cateora, Philip R. Search for this author more...

Year: 2005

Publisher: Maidenhead, McGraw-Hill Education

Media group: Book/Buch

stratégie, organisation, performance ; [nouveaux cas d'entreprise]

Author: Meier, Olivier Search for this author more...

Year: 2006

Publisher: Paris, Dunod

Series: Gestion sup

Media group: Book/Buch

Entwicklung und Gestaltung interkultureller Unternehmenskultur am Beispiel deutscher Unternehmen in Thailand

Author: Rathje, Stefanie Search for this author more...

Year: 2004

Publisher: Sternenfels, Verl. Wissenschaft und Praxis

Series: Schriftenreihe Interkulturelle Wirtschaftskommunikation

Media group: Book/Buch