search result

Cover von The customer-base audit
E-Medium

The customer-base audit
the first step on the journey to customer centricity
Author: Fader, Peter; Hardie, Bruce; Ross, Michael Search for this author
Year: [2022]
Publisher: Philadelphia [Pennsylvania], Wharton School Press
Media group: eBook/eResource
loading
Cover von Factors influencing consumers’ price evaluations
E-Medium

Factors influencing consumers’ price evaluations
price changes, product characteristics, and consumer habits
Author: Aigner, Andreas, 1988- Search for this author
Year: 2020
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Media group: eBook/eResource
loading
Cover von Corporate responsibility, sustainability and markets
E-Medium

Corporate responsibility, sustainability and markets
how ethical organisations and consumers shape markets
Search for this author
Year: [2022]
Publisher: Cham, Palgrave Macmillan
Series: Palgrave Studies in Governance, Leadership and Responsibility
Media group: eBook/eResource
loading
Cover von Customer Engagement Marketing

Customer Engagement Marketing
Search for this author
Year: 2018
Publisher: Cham, Palgrave Macmillan
Media group: eBook/eResource
loading
Cover von Bottom of the pyramid marketing

Bottom of the pyramid marketing
making, shaping and developing BoP markets
Search for this author
Year: 2019
Publisher: Bingley, Emerald Publishing Limited
Series: Marketing in Emerging Markets
Media group: eBook/eResource
loading
Cover von Omnichannel Retail

Omnichannel Retail
how to build winning stores in a digital world
Author: Mason, Tim; Knights, Miya Search for this author
Year: 2019
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
loading
Cover von Data Driven

Data Driven
harnessing data and AI to reinvent customer engagement
Author: Chavez, Tom; O'Hara, Chris; Vaidya, Vivek Search for this author
Year: 2019
Publisher: New York, NY [u.a.], McGraw-Hill Education
Media group: Book/Buch
loading
Cover von International Retailers' Performance in Host Countries

International Retailers' Performance in Host Countries
the roles of strategies, consumer perceptions and the local environment
Author: Morbe, Lukas Search for this author
Year: 2018
Publisher: Wiesbaden, Springer Gabler
Series: Research
Media group: Book/Buch
loading
Cover von The Power of Communicating the Family Firm Status

The Power of Communicating the Family Firm Status
the positive effect of family firms as a brand on consumer buying behavior and consumer happiness
Author: Rosina, Margarete Search for this author
Year: 2018
Publisher: Wiesbaden, Springer Gabler
Series: Research
Media group: Book/Buch
loading
Cover von The ultimate guide to Category Management

The ultimate guide to Category Management
a shopper-centric method of cooperation between retailer and supplier
Author: Van Leur, Evelyn; Grievink, Jan-Willem Search for this author
Year: 2017
Publisher: [Amersfoort], Category & Trade Company
Media group: Book/Buch
loading
OPEN V 11.0.0.0