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Cover von Trading Up

Trading Up
why consumers want new luxury goods - and how companies create them
Author: Silverstein, Michael J.; Fiske, Neil Search for this author
Year: 2008
Publisher: New York, NY, Portfolio Penguin
Media group: Book/Buch
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Cover von Selling today
E-Medium

Selling today
partnering to create value
Author: Ahearne, Michael; Manning, Gerald L. Search for this author
Year: [2023]
Publisher: Harlow, [u.a.], Pearson
Media group: eBook/eResource
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Cover von Behavioral economics
E-Medium

Behavioral economics
the basics
Author: Corr, Philip, ca. 20./21. Jh.; Plagnol, Anke C. Search for this author
Year: 2023
Publisher: London ; New York, [New York], Routledge
Series: The Basics Series
Media group: eBook/eResource
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Cover von The customer-base audit
E-Medium

The customer-base audit
the first step on the journey to customer centricity
Author: Fader, Peter; Hardie, Bruce; Ross, Michael Search for this author
Year: [2022]
Publisher: Philadelphia [Pennsylvania], Wharton School Press
Media group: eBook/eResource
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Cover von Corporate responsibility, sustainability and markets
E-Medium

Corporate responsibility, sustainability and markets
how ethical organisations and consumers shape markets
Search for this author
Year: [2022]
Publisher: Cham, Palgrave Macmillan
Series: Palgrave Studies in Governance, Leadership and Responsibility
Media group: eBook/eResource
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Cover von Customer Engagement Marketing

Customer Engagement Marketing
Search for this author
Year: 2018
Publisher: Cham, Palgrave Macmillan
Media group: eBook/eResource
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Cover von Bottom of the pyramid marketing

Bottom of the pyramid marketing
making, shaping and developing BoP markets
Search for this author
Year: 2019
Publisher: Bingley, Emerald Publishing Limited
Series: Marketing in Emerging Markets
Media group: eBook/eResource
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Cover von Omnichannel Retail

Omnichannel Retail
how to build winning stores in a digital world
Author: Mason, Tim; Knights, Miya Search for this author
Year: 2019
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
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Cover von Data Driven

Data Driven
harnessing data and AI to reinvent customer engagement
Author: Chavez, Tom; O'Hara, Chris; Vaidya, Vivek Search for this author
Year: 2019
Publisher: New York, NY [u.a.], McGraw-Hill Education
Media group: Book/Buch
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Cover von International Retailers' Performance in Host Countries

International Retailers' Performance in Host Countries
the roles of strategies, consumer perceptions and the local environment
Author: Morbe, Lukas Search for this author
Year: 2018
Publisher: Wiesbaden, Springer Gabler
Series: Research
Media group: Book/Buch
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