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Cover von Brand equity & advertising
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Brand equity & advertising
advertising's role in building strong brands
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Year: [1993]
Publisher: New York, [New York] ; London, Psychology Press
Series: Advertising and Consumer Psychology
Media group: eBook/eResource
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Cover von Digital Transformation in Business (theory/practice)

Digital Transformation in Business (theory/practice)
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Year: 2020
Publisher: Berlin [u.a.], Lang
Media group: eBook/eResource
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Cover von A research agenda for digital transformation

A research agenda for digital transformation
multidisciplinary perspectives
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Year: [2024]
Publisher: Cheltenham, Northampton, [Massachusetts], Edward Elgar Publishing
Series: Elgar Research Agendas
Media group: Book/Buch
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Cover von Changing the game
E-Medium

Changing the game
sustainable market transformation strategies to understand and tackle the big and complex sustainability challenges of our generation
Author: Simons, Lucas; Nijhof, André, 1969- Search for this author
Year: 2021
Publisher: London ; New York, [New York], Routledge
Media group: eBook/eResource
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Cover von Frequently asked questions in corporate finance
E-Medium

Frequently asked questions in corporate finance
Author: Vernimmen, Pierre, 1946-1996; Quiry, Pascal; Salvi, Antonio, 1969-; Dallocchio, Maurizio, 1958-; Le Fur, Yann Search for this author
Year: 2011
Publisher: Chichester, Wiley
Media group: eBook/eResource
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Cover von The Organization design guide
E-Medium

The Organization design guide
a pragmatic framework for thoughtful, efficient and successful redesigns
Author: Vantrappen, Herman, 1960-; Wirtz, Frederic Search for this author
Year: 2024
Publisher: London, [u.a.], Routledge
Media group: eBook/eResource
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Cover von Social economy science

Social economy science
transforming the economy and making society more resilient
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Year: [2023]
Publisher: Oxford, Oxford University Press
Media group: Book/Buch
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Cover von Intersectionality

Intersectionality
Author: Hill Collins, Patricia, 1948-; Bilge, Sirma, 1967- Search for this author
Year: [2020]
Publisher: Cambridge ; Medford [Massachusetts], Polity
Series: Key Concepts Series
Media group: Book/Buch
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Cover von How to write great business cases

How to write great business cases
Author: Schnarr, Karin; Woodwark, Meredith J. Search for this author
Year: [2023]
Publisher: Cheltenham ; Northampton, [Massachusetts], Edward Elgar Publishing
Series: How to guides
Media group: Book/Buch
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Cover von Business schools post-Covid-19
E-Medium

Business schools post-Covid-19
a blueprint for survival
Author: Kaplan, Andreas, 1977- Search for this author
Year: 2024
Publisher: London ; New York [New York], Routledge
Series: Routledge Focus on Business and Management
Media group: eBook/eResource
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