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(21)Kotler, Philip, 1931-

(17)Bruhn, Manfred, 1949-

(15)Homburg, Christian, 1962-

(12)Meffert, Heribert, 1937-

(8)Burmann, Christoph, 1962-

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Cover von Marketing-Konzeption

Marketing-Konzeption

Grundlagen des ziel-strategischen und operativen Marketing-Management

Author: Becker, Jochen Search for this author more...

Year: 2009

Publisher: München, Vahlen

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Cover von Marken-Modelle der Praxis

Marken-Modelle der Praxis

Darstellung, Analyse und kritische Würdigung

Author: Zednik, Anita; Strebinger, Andreas Search for this author more...

Year: 2008

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Strategisches Marketing

Strategisches Marketing

Author: Backhaus, Klaus, 1947-; Schneider, Helmut Search for this author more...

Year: 2009

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Marketingmanagement

Marketingmanagement

Strategie, Instrumente, Umsetzung, Unternehmensführung

Author: Homburg, Christian, 1962-; Krohmer, Harley Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Lehrbuch

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Cover von Erfolgsfaktoren des Marketing

Erfolgsfaktoren des Marketing

Author: Gelbrich, Katja, 1971-; Wünschmann, Stefan; Müller, Stefan, 1948- Search for this author more...

Year: 2008

Publisher: München, Vahlen

Series: Vahlens Kurzlehrbücher

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Cover von Marketing Management

Marketing Management

a contemporary perspective

Author: Homburg, Christian, 1962-; Kuester, Sabine; Krohmer, Harley Search for this author more...

Year: 2009

Publisher: Maidenhead, McGraw-Hill Education

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Advanced Brand Management

from vision to valuation

Author: Temporal, Paul Search for this author more...

Year: 2002

Publisher: Singapore, Wiley

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Cover von Internet Marketing

Internet Marketing

strategy, implementation and practice

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Year: 2009

Publisher: Harlow [u.a.], Financial Times Prentice Hall

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Cover von Relationship Marketing

Relationship Marketing

das Management von Kundenbeziehungen

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 2009

Publisher: München, Vahlen

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

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Cover von Marketing

Marketing

eine Einführung für das Master-Studium

Author: Jacob, Frank Search for this author more...

Year: 2009

Publisher: Stuttgart, Kohlhammer

Series: Kohlhammer Edition Marketing

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