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(17)Kotler, Philip, 1931-

(10)Homburg, Christian, 1962-

(8)Bruhn, Manfred, 1949-

(6)Keller, Kevin Lane, 1956-

(6)Kleinaltenkamp, Michael, 1955-

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Cover von Wachstumsmarkt Alter

Wachstumsmarkt Alter

Innovationen für die Zielgruppe 50+

Author: Gassmann, Oliver, 1967-; Reepmeyer, Gerrit Search for this author more...

Year: 2006

Publisher: München ; Wien, Hanser

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Cover von Der integrierte Handel

Der integrierte Handel

eine konzeptionelle Beziehungsgestaltung zwischen Hersteller, Handel und Letztnachfrager

Author: Schaper, Kai-Michael Search for this author more...

Year: 2006

Publisher: Frankfurt/M. [u.a.], Lang

Series: Strategisches Marketingmanagement

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Cover von Preiszufriedenheit bei Innovationen

Preiszufriedenheit bei Innovationen

nachfrageorientierte Analyse am Beispiel der Tourismus- und Airlinebranche

Author: Pohl, Alexander Search for this author more...

Year: 2004

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Neue betriebswirtschaftliche Forschung

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Cover von Marketing Performance Management

Marketing Performance Management

empirisches Fundament und Konzeption für ein integriertes Marketingkennzahlensystem

Author: Reinecke, Sven, 1967- Search for this author more...

Year: 2004

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Neue betriebswirtschaftliche Forschung

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Cover von Hochschulmanagement

Hochschulmanagement

Betriebswirtschaftliche Aspekte der Hochschulsteuerung

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Year: 2001

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Prozessorganisation in Dienstleistungsunternehmen

Prozessorganisation in Dienstleistungsunternehmen

Author: Fließ, Sabine Search for this author more...

Year: 2006

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Organisation und Führung

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Cover von Exzellenz im Dienstleistungsmarketing

Exzellenz im Dienstleistungsmarketing

Fallstudien zur Kundenorientierung

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Year: 2002

Publisher: Wiesbaden, Gabler

Series: Meffert Marketing Edition

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Cover von Auftrags- und Projektmanagement

Auftrags- und Projektmanagement

Projektbearbeitung für den Technischen Vertrieb

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Year: 1998

Publisher: Berlin [u.a.], Springer

Series: Technischer Vertrieb

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Cover von Human Resource Management

Human Resource Management

Strategien und Instrumente für Führungskräfte und das Personalmanagement in 14 Bausteinen

Author: Gmür, Markus; Thommen, Jean-Paul Search for this author more...

Year: 2019

Publisher: Zürich, Versus

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Cover von Differentiate or Die

Differentiate or Die

survival in our era of killer competition

Author: Trout, Jack Search for this author more...

Year: 2008

Publisher: Hoboken, NJ, Wiley & Sons

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