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(26)Backhaus, Klaus, 1947-

(8)Voeth, Markus

(8)Weiber, Rolf, 1957-

(6)Erichson, Bernd, 1943-

(4)Büschken, Joachim

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Cover von Strategisches Marketing

Strategisches Marketing

Author: Backhaus, Klaus, 1947-; Schneider, Helmut Search for this author more...

Year: 2009

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Strategisches Marketing

Strategisches Marketing

Author: Backhaus, Klaus, 1947-; Schneider, Helmut Search for this author more...

Year: 2007

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Gesellschaftliche Verantwortung von Unternehmen in Deutschland

Gesellschaftliche Verantwortung von Unternehmen in Deutschland

ein Kompendium zur Erschließung eines sich entwickelnden Themenfeldes

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Year: 2018

Publisher: Wiesbaden, Springer VS

Series: Lehrbuch

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Cover von Handbuch Business-to-Business-Marketing

Handbuch Business-to-Business-Marketing

Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing

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Year: 2015

Publisher: Wiesbaden, Springer Gabler

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Cover von International Marketing

International Marketing

Author: Backhaus, Klaus, 1947-; Büschken, Joachim; Voeth, Markus Search for this author more...

Year: 2005

Publisher: Basingstoke [u.a.], Palgrave Macmillan

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Cover von Internationales Marketing

Internationales Marketing

Author: Backhaus, Klaus, 1947-; Büschken, Joachim; Voeth, Markus Search for this author more...

Year: 2003

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Handbuch Industriegütermarketing

Handbuch Industriegütermarketing

Strategien - Instrumente - Anwendungen

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Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von Internationales Marketing

Internationales Marketing

Author: Backhaus, Klaus, 1947-; Büschken, Joachim; Voeth, Markus Search for this author more...

Year: 2001

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Allgemeine Betriebswirtschaftslehre

Allgemeine Betriebswirtschaftslehre

Koordination betrieblicher Entscheidungen ; die Fallstudie Peter Pollmann http://peter-pollmann.de

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Year: 2010

Publisher: Berlin [u.a.], Springer

Series: Springer-Lehrbuch

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Cover von Industriegütermarketing

Industriegütermarketing

Übungsfälle und Lösungen

Author: Backhaus, Klaus; Büschken, Joachim; Weiber, Rolf, 1957- Search for this author more...

Year: 1998

Publisher: München, Vahlen

Series: Vahlens Übungsbücher der Wirtschafts- und Sozialwissenschaften

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