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Cover von The Discipline of Market Leaders

The Discipline of Market Leaders
choose your customers, narrow your focus, dominate your market
Author: Treacy, Michael; Wiersema, Fred Search for this author
Year: 1995
Publisher: Reading, Mass. [u.a.], Addison-Wesley
Media group: Book/Buch
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Cover von Experiential Marketing

Experiential Marketing
how to get customers to sense, feel, think, act, and relate to your company and brands
Author: Schmitt, Bernd Herbert Search for this author
Year: 1999
Publisher: New York, Free Press
Media group: Book/Buch
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Cover von Competing against luck

Competing against luck
the story of innovation and customer choice
Author: Christensen, Clayton M., 1952-2020; Hall, Taddy; Dillon, Karen; Duncan, David S. Search for this author
Year: [2016]
Publisher: New York [New York], Harper Business
Media group: Book/Buch
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Cover von The customer-base audit
E-Medium

The customer-base audit
the first step on the journey to customer centricity
Author: Fader, Peter; Hardie, Bruce; Ross, Michael Search for this author
Year: [2022]
Publisher: Philadelphia [Pennsylvania], Wharton School Press
Media group: eBook/eResource
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Cover von Beat accelerating customer expectations with trend-driven innovation

Beat accelerating customer expectations with trend-driven innovation
[Trend-Driven Innovation: beat accelerating customer expectations with]
Author: Mason, Henry Search for this author
Year: 2015
Publisher: Hoboken, NJ, Wiley & Sons
Media group: eBook/eResource
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Cover von Branded interactions

Branded interactions
marketing through design in the digital age
Author: Spies, Marco, 1973-; Wenger, Katja Search for this author
Year: 2020
Publisher: London, Thames & Hudson
Media group: Book/Buch
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Cover von Marketing 6.0
E-Medium

Marketing 6.0
the future is immersive
Author: Kotler, Philip, 1931-; Kartajaya, Hermawan, 1947-; Setiawan, Iwan Search for this author
Year: [2024]
Publisher: Hoboken, [New Jersey], Wiley
Media group: eBook/eResource
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Cover von Marketing 5.0
E-Medium

Marketing 5.0
technology for humanity
Author: Kotler, Philip, 1931-; Kartajaya, Hermawan, 1947-; Setiawan, Iwan Search for this author
Year: [2021]
Publisher: Hoboken, [New Jersey], Wiley
Media group: eBook/eResource
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Cover von Gamification and consumer engagement
E-Medium

Gamification and consumer engagement
creating value in context of ICT development
Search for this author
Year: 2021
Publisher: Cham, Springer
Series: Progress in IS
Media group: eBook/eResource
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Cover von Small Business Management

Small Business Management
theory and practice
Author: Mazzarol, Tim; Reboud, Sophie Search for this author
Year: 2020
Publisher: Singapore, Springer
Series: Springer Texts in Business and Economics
Media group: Book/Buch
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