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(12)Bruhn, Manfred, 1949-

(8)Meffert, Heribert, 1937-

(3)Hadwich, Karsten, 1970-

(3)Vargo, Stephen L. [Hrsg.]

(2)Haller, Sabine

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Did you mean: dienstleistungsmanagement

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Cover von Business- und Dienstleistungsmarketing

Business- und Dienstleistungsmarketing

die Vermarktung integrativ erstellter Leistungsbündel

Author: Weiber, Rolf, 1957-; Kleinaltenkamp, Michael, 1955- Search for this author more...

Year: 2013

Publisher: Stuttgart, Kohlhammer

Series: Edition Marketing

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Cover von Bd. 2.; Kundengerichtete und kundeninitierte Prozesse des Externen Markting ; Dienstleistungen auf Beschaffungs- und Internen Märkten ; Branchenkonzepte und Fallbeispiele ; Zukünftige Perspektiven des Dienstleistungs-Marketing

Bd. 2.; Kundengerichtete und kundeninitierte Prozesse des Externen Markting ; Dienstleistungen auf Beschaffungs- und Internen Märkten ; Branchenkonzepte und Fallbeispiele ; Zukünftige Perspektiven des Dienstleistungs-Marketing

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Parent work: Handbuch Dienstleistungsmarketing

Volume: Bd. 2.

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Cover von Bd. 1.; Grundlagen und Rahmenbedingungen des Dienstleistungsmarketing ; Managementaspekte von Dienstleistungs-Anbietern ; Programmatische Aspekte des Externen Marketing ; Programmatische Aspekte des Internen Marketing

Bd. 1.; Grundlagen und Rahmenbedingungen des Dienstleistungsmarketing ; Managementaspekte von Dienstleistungs-Anbietern ; Programmatische Aspekte des Externen Marketing ; Programmatische Aspekte des Internen Marketing

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Parent work: Handbuch Dienstleistungsmarketing

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Cover von Pfand und Anreizsystem

Pfand und Anreizsystem

Wirkung auf Kaufentscheidungsprozesse im Tourismus

Author: Weisser, Julia Search for this author more...

Year: 2012

Publisher: Wiesbaden, Springer Gabler

Series: Focus Dienstleistungsmarketing

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Cover von Aktuelle Aspekte in der Dienstleistungsforschung

Aktuelle Aspekte in der Dienstleistungsforschung

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Year: 2015

Publisher: Wiesbaden, Springer Gabler

Series: Research

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Cover von The Service-Dominant Logic of Marketing

The Service-Dominant Logic of Marketing

dialog, debate, and directions

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Year: 2006

Publisher: Armonk, NY [u.a.] , Sharpe

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Cover von Handbuch Dienstleistungsmanagement

Handbuch Dienstleistungsmanagement

von der strategischen Konzeption zur praktischen Umsetzung

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Year: 1998

Publisher: Wiesbaden, Gabler

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Cover von 1.; Management, Prozessgestaltung, Kundenperspektive

1.; Management, Prozessgestaltung, Kundenperspektive

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Year: 2011

Parent work: Dienstleistungsproduktivität

Volume: 1.

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Cover von Dienstleistungsmanagement

Dienstleistungsmanagement

Grundlagen, Konzepte, Instrumente

Author: Haller, Sabine Search for this author more...

Year: 2012

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

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Cover von Marketing von Solutions

Marketing von Solutions

innovative Ansätze und Best Practices

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Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research, Applied Marketing Science / Angewandte Marketingforschung

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