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(2)Roedder, Felix, 1986-

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Brand equity & advertising

advertising's role in building strong brands

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Year: [1993]

Publisher: New York, [New York] ; London, Psychology Press

Series: Advertising and Consumer Psychology

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Leading Pharmaceutical Innovation

how to win the life science race

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Year: 2018

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The Corporation as a political actor

antecedents, consequences, and opportunities

Author: Kapteina, Benedikt Daniel Sebastian, 1992- Search for this author more...

Year: 2024

Publisher: Berlin, ESCP Business School Berlin

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Cover von International marketing management

International marketing management

Author: Berndt, Ralph, 1947-2020; Fantapié Altobelli, Claudia; Sander, Matthias, 1964- Search for this author more...

Year: [2023]

Publisher: Berlin, Springer Gabler

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Uncertainty, legitimacy, and old elites

internationalization, change, and continuity in firms

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Year: 2022

Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin

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The future of work and human-computer-interaction

essays on human centered artificial intelligence and technology management in organizations

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Uncertainly, legitimacy, and old elites

internationalization, change, and continuity in firms

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How to have a good day

the essential toolkit for a productive day at work and beyond

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Year: [2016]

Publisher: London, Pan Books

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The hope circuit

a psychologist's journey from helplessness to optimism

Author: Seligman, Martin E. P., 1942- Search for this author more...

Year: 2018

Publisher: New York, [New York], PublicAffairs

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An introduction to computational science

Author: Holder, Allen; Eichholz, Joseph Search for this author more...

Year: [2019]

Publisher: Cham, Springer

Series: International Series in Operations Research & Management Science

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