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(13)Kleinaltenkamp, Michael, 1955-

(10)Plinke, Wulff, 1942-

(6)Backhaus, Klaus, 1947-

(4)Geiger, Ingmar, 1978-

(4)Voeth, Markus

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Cover von Technischer Vertrieb

Technischer Vertrieb

eine praxisorientierte Einführung in das Business-to-Business-Marketing

Author: Kleinaltenkamp, Michael, 1955-; Saab, Samy Search for this author more...

Year: 2009

Publisher: Berlin [u.a.], Springer

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Cover von Markenbedeutung und -management im Industriegüterbereich

Markenbedeutung und -management im Industriegüterbereich

Einflussfaktoren, Gestaltung, Erfolgsauswirkungen

Author: Richter, Markus Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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B2B Brand Management

Author: Kotler, Philip, 1931-; Pförtsch, Waldemar A. Search for this author more...

Year: 2006

Publisher: Berlin [u.a.], Springer

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Cover von B2B-Markenmanagement

B2B-Markenmanagement

Konzepte - Methoden - Fallbeispiele

Author: Pförtsch, Waldemar A.; Schmid, Michael Search for this author more...

Year: 2005

Publisher: München, Vahlen

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Cover von Leistungsabhängige Preiskonzepte im Investitionsgütergeschäft

Leistungsabhängige Preiskonzepte im Investitionsgütergeschäft

Funktion, Wirkung, Einsatz

Author: Hüttmann, Axel Search for this author more...

Year: 2003

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Business Market Management

Business Market Management

understanding, creating and delivering value

Author: Anderson, James C.; Narus, James A. Search for this author more...

Year: 2004

Publisher: Upper Saddle River, NJ, Pearson/Prentice-Hall

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Cover von Kundenorientiert verkaufen im Technischen Vertrieb

Kundenorientiert verkaufen im Technischen Vertrieb

erfolgreiches Beziehungsmanagement im Business-to-Business

Author: Rentzsch, Hans-Peter Search for this author more...

Year: 2001

Publisher: Wiesbaden, Gabler

Series: Sales-Business

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Cover von Die Kompetenz von Systemanbietern

Die Kompetenz von Systemanbietern

ein neuer Ansatz im Marketing für Systemtechnologien

Author: Weiss, Peter A. Search for this author more...

Year: 1992

Publisher: Berlin, Erich Schmidt

Series: Technological economics

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Cover von Strategisches Business-to-Business-Marketing

Strategisches Business-to-Business-Marketing

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Year: 2000

Publisher: Berlin [u.a.], Springer

Series: Technischer Vertrieb

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Cover von Technischer Vertrieb

Technischer Vertrieb

Grundlagen des Business-to-Business-Marketing

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Year: 2000

Publisher: Berlin [u.a.], Springer

Series: Technischer Vertrieb

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