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Cover von Kundenwertbasierte Effizienzmessung

Kundenwertbasierte Effizienzmessung

der Beitrag von Marketingmaßnahmen zur Unternehmenswerterhöhung in der Automobilindustrie

Author: Schneider, Nadine C. Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Marketing Performance

Marketing Performance

Messen, Analysieren, Optimieren

Author: Bauer, Hans H.; Stokburger, Gregor; Hammerschmidt, Maik Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

Media group: Book/Buch

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Cover von Integriertes Marken- und Kundenwertmanagement

Integriertes Marken- und Kundenwertmanagement

Strategien, Konzepte und Best Practices

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Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von Business resilience

Business resilience

a practical guide to sustained progress delivered at pace

Author: Roberts, David; Choudhury, Islam; Kovela, Serhiy; Roberts, Sheila; Tanvir, Jawwad Search for this author more...

Year: 2022

Publisher: London ; New York, [New York] ; New Delhi, Kogan Page

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Cover von Customer Equity Management

Customer Equity Management

Author: Rust, Roland T.; Lemon, Katherine N.; Narayandas, Das Search for this author more...

Year: 2005

Publisher: Upper Saddle River, NJ, Prentice-Hall

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Cover von Selling today

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Selling today

partnering to create value

Author: Ahearne, Michael; Manning, Gerald L. Search for this author more...

Year: [2023]

Publisher: Harlow, [u.a.], Pearson

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