world-wise marketing in the age of branding

Author: Steenkamp, Jan-Benedict Search for this author more...

Year: 2017

Publisher: London, Palgrave Macmillan

Media group: Book/Buch

wie Marken zu echten Helden werden

Author: Dietrich, Frank Otto; Schmidt-Bleeker, Ralf Search for this author more...

Year: 2013

Publisher: Berlin [u.a.], Springer Gabler

Media group: Book/Buch

Verhaltenstheoretische Analysen als Grundlage für die identitätsorientierte Führung von Arbeitgebermarken

Author: Böttger, Eva Search for this author more...

Year: 2012

Publisher: Wiesbaden, Gabler

Series: Gabler Research

Media group: Book/Buch

wie Mitarbeiterverhalten die Marke stärkt

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Year: 2012

Publisher: Wiesbaden, Gabler

Media group: Book/Buch

eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen

Author: Brunner, Christian Boris Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

Media group: Book/Buch

sensory secrets behind the stuff we buy

Author: Lindstrom, Martin, 1970- Search for this author more...

Year: [2008]

Publisher: New York, [New York] ; London ; Toronto ; Sydney, Free Press

Media group: eBook/eResource

the science of pleasing customers’ senses

Author: Derval, Diana Search for this author more...

Year: [2018]

Publisher: Cham, Springer

Series: Management for Professionals

Media group: eBook/eResource

Author: Johnson, Matt; Misiaszek, Tessa Search for this author more...

Year: 2022

Publisher: London, The Economist

Series: Economist Edge

Media group: Book/Buch

the new frontiers in luxury brand management

Author: Som, Ashok; Blanckaert, Christian Search for this author more...

Year: [2021]

Publisher: Singapore, Wiley

Media group: eBook/eResource

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Year: 2017

Publisher: Cham, Palgrave Macmillan

Series: Journal of Brand Management: Advanced Collections

Media group: eBook/eResource