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Cover von Konformität als soziale Rationalität
wie das Bedürfnis nach sozialer Akzeptanz das Verhalten rationaler Konsumenten bestimmt
Author: Meyer-Dietrich, Sarah Search for this author
Year: 2012
Publisher: Marburg, Tectum-Verl.
Media group: Book/Buch
Cover von Interkulturelle Werbung
Author: Müller, Wendelin G. Search for this author
Year: 1997
Publisher: Heidelberg, Physica-Verlag
Series: Konsum und Verhalten
Media group: Book/Buch
Cover von Multi-Channel-Retailing
verhaltenswissenschaftliche Analyse der Wirkung von Mehrkanalsystemen im Handel
Author: Schramm-Klein, Hanna, 1974- Search for this author
Year: 2003
Publisher: Wiesbaden, Deutscher Univ.-Verl.
Series: Gabler Edition Wissenschaft, Forschungsgruppe Konsum und Verhalten
Media group: Book/Buch
Cover von Konsumentenentscheidungen im Mobile Commerce
eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten
Author: Broeckelmann, Philipp Search for this author
Year: 2010
Publisher: Wiesbaden, Gabler
Series: Gabler Research
Media group: Book/Buch
Cover von Predictably Irrational
the hidden forces that shape our decisions
Author: Ariely, Dan Search for this author
Year: 2010
Publisher: New York [u.a.], HarperCollins Publishers
Media group: Book/Buch
Cover von Neuroökonomie
Grundlagen, Methoden, Anwendungen
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Year: 2011
Publisher: Wiesbaden, Gabler
Series: Lehrbuch
Media group: Book/Buch
Cover von Behavioral Economics and its Applications
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Year: 2007
Publisher: Princeton, NJ [u.a.], Princeton Univ. Press
Media group: Book/Buch
Cover von Handbook of behavioral economics
E-Medium
foundations and applications 1
Search for this author
Year: [2018]
Publisher: Amsterdam ; Oxford, North-Holland, an Imprint of Elsevier
Series: Handbooks in Economics
Media group: eBook/eResource
Cover von Collective illusions
conformity, complicity, and the science of why we make bad decisions
Author: Rose, Todd Search for this author
Year: 2023
Publisher: New York, [New York], Hachette Books
Media group: Book/Buch
Cover von Leadership is a relationship
E-Medium
how to put people first in the digital world
Author: Erwin, Michael S.; DeVoll, Willys Search for this author
Year: [2022]
Publisher: Hoboken, [NJ], Wiley
Media group: eBook/eResource
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