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Cover von Marketing Performance

Marketing Performance

Messen, Analysieren, Optimieren

Author: Bauer, Hans H.; Stokburger, Gregor; Hammerschmidt, Maik Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

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Cover von Integriertes Marken- und Kundenwertmanagement

Integriertes Marken- und Kundenwertmanagement

Strategien, Konzepte und Best Practices

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Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von Marktorientierte Markenbewertung

Marktorientierte Markenbewertung

eine konsumenten- und unternehmensbezogene Betrachtung

Author: Bekmeier-Feuerhahn, Sigrid Search for this author more...

Year: 1998

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Employer Branding

Employer Branding

komm zu uns, bleib bei uns, binde dich an uns – so bauen Sie eine starke Arbeitgeber-Marke auf

Author: Baran, Engin Search for this author more...

Year: 2018

Publisher: Wiesbaden, Springer Gabler

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Cover von Sensory Branding

Sensory Branding

Grundlagen multisensualer Markenführung

Author: Steiner, Paul Search for this author more...

Year: 2011

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Series: Gabler Research

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Cover von Marken-Modelle der Praxis

Marken-Modelle der Praxis

Darstellung, Analyse und kritische Würdigung

Author: Zednik, Anita; Strebinger, Andreas Search for this author more...

Year: 2008

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Der Einfluss von Neuen Medien auf die Brand Equity

mobile Applikationen und ihre Wirkung auf ausgewählte Dimensionen der Markenstärke

Author: Behre, Sebastian Search for this author more...

Year: 2013

Publisher: Frankfurt/M., Lang/Academic Research

Series: Strategisches Marketingmanagement

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Cover von Markenbewertung

Markenbewertung

der objektivierte Markenwert unter besonderer Berücksichtigung des Income Approach

Author: Pauly-Grundmann, Denise Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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