Author: Trommsdorff, Volker Search for this author more...

Year: 2004

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

Media group: Book/Buch

Author: Kroeber-Riel, Werner; Weinberg, Peter Search for this author more...

Year: 1999

Publisher: München, Vahlen

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

Media group: Book/Buch

theoretische Diskussion und empirische Befunde zu den Determinanten der Nischenorientierung von Konsumenten

Author: Schäfers, Tobias Search for this author more...

Year: 2011

Publisher: Frankfurt/M. [u.a.], Lang

Series: Strategisches Marketingmanagement

Media group: Book/Buch

Konzepte, Erfahrungen, Methoden

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Year: 2004

Publisher: Wiesbaden, Gabler

Media group: Book/Buch

der europäische Markt

Author: Solomon, Michael R., 1956-; Bamossy, Gary; Askegaard, Søren Search for this author more...

Year: 2001

Publisher: München, Pearson Studium

Media group: Book/Buch

buying, having, and being

Author: Solomon, Michael R., 1956-; Russell, Cristel Antonia Search for this author more...

Year: [2024]

Publisher: Harlow [u.a.], Pearson

Media group: Book/Buch

how to put people first in the digital world

Author: Erwin, Michael S.; DeVoll, Willys Search for this author more...

Year: [2022]

Publisher: Hoboken, [NJ], Wiley

Media group: eBook/eResource

a story about wow Organizations rise, fall - and can rise again

Author: Kotter, John P., 1947-; Rathgeber, Holger Search for this author more...

Year: [2016]

Publisher: [London], Portfolio Penguin

Media group: Book/Buch

An annual series of analytical essays and critival reviews

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Year: 1996

Publisher: Greenwich, Conn. [u.a.], JAI Press

Series: Research in Organizational Behavior

Media group: Book/Buch

exercises, projects, and cases

Author: Punnett, Betty Jane Search for this author more...

Year: 2011

Publisher: Armonk, NY [u.a.] , Sharpe

Media group: Book/Buch