eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen

Author: Brunner, Christian Boris Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

Media group: Book/Buch

Grundlagen, Strategien und praktische Umsetzung

Search for this author more...

Year: [2017]

Publisher: Wiesbaden, Springer Gabler

Media group: eBook/eResource

sensory secrets behind the stuff we buy

Author: Lindstrom, Martin, 1970- Search for this author more...

Year: [2008]

Publisher: New York, [New York] ; London ; Toronto ; Sydney, Free Press

Media group: eBook/eResource

the science of pleasing customers’ senses

Author: Derval, Diana Search for this author more...

Year: [2018]

Publisher: Cham, Springer

Series: Management for Professionals

Media group: eBook/eResource

Author: Johnson, Matt; Misiaszek, Tessa Search for this author more...

Year: 2022

Publisher: London, The Economist

Series: Economist Edge

Media group: Book/Buch

the new frontiers in luxury brand management

Author: Som, Ashok; Blanckaert, Christian Search for this author more...

Year: [2021]

Publisher: Singapore, Wiley

Media group: eBook/eResource

Author: Johansson, Johny K.; Carlson, Kurt A. Search for this author more...

Year: 2015

Publisher: Thousand Oaks, Calif. [u.a.], Sage

Media group: Book/Buch

a practical guide to interactive brand experiences

Author: Smilansky, Shirra Search for this author more...

Year: 2018

Publisher: London [u.a.], Kogan Page

Media group: Book/Buch

eine stakeholderspezifische Analyse der Markenwahrnehmung von Familienunternehmen

Author: Hirmer, Annette-Louise Search for this author more...

Year: 2015

Publisher: Wiesbaden, Springer Gabler

Series: Research

Media group: Book/Buch

wie Sie mit Mitarbeitern Ihre Marke stark machen

Author: Esch, Franz-Rudolf; Knörle, Christian; Strödter, Kristina Search for this author more...

Year: 2014

Publisher: München, Vahlen

Media group: Book/Buch