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(13)Meffert, Heribert, 1937-

(8)Bruhn, Manfred, 1949-

(5)Burmann, Christoph, 1962-

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(3)Diller, Hermann

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Cover von Marketing Arbeitsbuch

Marketing Arbeitsbuch

Aufgaben, Fallstudien, Lösungen

Author: Meffert, Heribert, 1937-; Burmann, Christoph, 1962-; Kirchgeorg, Manfred, 1958- Search for this author more...

Year: 2013

Publisher: Wiesbaden, Springer Gabler

Series: Meffert Marketing Edition

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Cover von Markenpolitik

Markenpolitik

Author: Sattler, Henrik; Völckner, Franziska Search for this author more...

Year: 2013

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Dienstleistungsmarketing

Dienstleistungsmarketing

Grundlagen, Konzepte, Methoden

Author: Meffert, Heribert, 1937-; Bruhn, Manfred, 1949- Search for this author more...

Year: 2012

Publisher: Wiesbaden, Springer Gabler

Series: Meffert Marketing Edition

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Cover von Konsumentenverhalten

Konsumentenverhalten

Author: Trommsdorff, Volker; Teichert, Thorsten Search for this author more...

Year: 2011

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Marketing für Nonprofit-Organisationen

Marketing für Nonprofit-Organisationen

Grundlagen, Konzepte, Instrumente

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 2012

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Handelsmarketing

Handelsmarketing

Author: Müller-Hagedorn, Lothar; Natter, Martin Search for this author more...

Year: 2011

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Internationales Marketing-Management

Internationales Marketing-Management

ein markenorientierter Ansatz

Author: Meffert, Heribert, 1937-; Burmann, Christoph, 1962-; Becker, Christian Search for this author more...

Year: 2010

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Dienstleistungsmarketing

Dienstleistungsmarketing

Grundlagen, Konzepte, Methoden

Author: Meffert, Heribert, 1937-; Bruhn, Manfred, 1949- Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Meffert Marketing Edition

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Cover von Marketing

Marketing

eine Einführung für das Master-Studium

Author: Jacob, Frank Search for this author more...

Year: 2009

Publisher: Stuttgart, Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Markt- und Kundensegmentierung

Markt- und Kundensegmentierung

kundenorientierte Markterfassung und -bearbeitung

Author: Freter, Hermann Search for this author more...

Year: 2008

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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