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Cover von Regionale Marken und Konsumentenverhalten

Regionale Marken und Konsumentenverhalten
Konsequenzen für die Markenführung
Author: Geigenmüller, Anja Search for this author
Year: 2003
Publisher: Wiesbaden, Deutscher Univ.-Verl.
Series: Gabler Edition Wissenschaft
Media group: Book/Buch
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Cover von Strategien der internationalen Produktstandardisierung und -differenzierung

Strategien der internationalen Produktstandardisierung und -differenzierung
[Dissertation ESCP Europe]
Author: Kotulla, Thomas Search for this author
Year: 2012
Publisher: Wiesbaden, Springer Gabler
Series: Gabler Research
Media group: Book/Buch
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Cover von The digital multinational
E-Medium

The digital multinational
navigating the new normal in global business
Author: Nambisan, Satish; Luo, Yadong Search for this author
Year: [2022]
Publisher: Cambridge [Massachusetts] ; London, The MIT Press
Series: Management on the Cutting Edge Series
Media group: eBook/eResource
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Cover von Multinational Enterprises in Regional Innovation Processes

Multinational Enterprises in Regional Innovation Processes
empirical insights into intangible assets, open innovation and firm embeddedness in regional innovation systems in Europe
Author: Kramer, Jan-Philipp Search for this author
Year: 2011
Publisher: Frankfurt/M. [u.a.], Lang
Series: Europäische Hochschulschriften
Media group: Book/Buch
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Cover von Cooperation, Clusters, and Knowledge Transfer

Cooperation, Clusters, and Knowledge Transfer
universities and firms towards regional competitiveness
Search for this author
Year: 2013
Publisher: Berlin [u.a.], Springer
Series: Advances in Spatial Science
Media group: Book/Buch
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