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Cover von Marken und Medien

Marken und Medien

Führung von Medienmarken und Markenführung mit neuen und klassischen Medien

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Year: 2016

Publisher: Wiesbaden, Springer Gabler

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Cover von Zeitungsverlage im digitalen Wandel

Zeitungsverlage im digitalen Wandel

aktuelle Entwicklungen auf dem deutschen Zeitungsmarkt

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Year: 2013

Publisher: Baden-Baden, Nomos

Series: Online-Medien-Management

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Cover von Resonant Games

Resonant Games

design principles for learning games that connect hearts, minds, and the everyday

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Year: 2018

Publisher: Cambridge, Mass. [u.a.], MIT Press

Series: The John D. and Catherine T. MacArthur Foundation Series on Digital Media and Learning

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Der Einfluss von Neuen Medien auf die Brand Equity

mobile Applikationen und ihre Wirkung auf ausgewählte Dimensionen der Markenstärke

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Year: 2013

Publisher: Frankfurt/M., Lang/Academic Research

Series: Strategisches Marketingmanagement

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