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Cover von Consumer Behavior

Consumer Behavior
building marketing strategy
Author: Mothersbaugh, David L.; Hawkins, Del I. Search for this author
Year: 2016
Publisher: New York, NY, McGraw-Hill Education
Media group: Book/Buch
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Cover von Data Driven

Data Driven
harnessing data and AI to reinvent customer engagement
Author: Chavez, Tom; O'Hara, Chris; Vaidya, Vivek Search for this author
Year: 2019
Publisher: New York, NY [u.a.], McGraw-Hill Education
Media group: Book/Buch
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Cover von The Power of Communicating the Family Firm Status

The Power of Communicating the Family Firm Status
the positive effect of family firms as a brand on consumer buying behavior and consumer happiness
Author: Rosina, Margarete Search for this author
Year: 2018
Publisher: Wiesbaden, Springer Gabler
Series: Research
Media group: Book/Buch
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Cover von Ordinary Consumption

Ordinary Consumption
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Year: 2013
Publisher: London [u.a.], Routledge [u.a.]
Series: Studies in Consumption and Markets
Media group: Book/Buch
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Cover von The Rise of Green Consumers and Corporate Social Responsibility in Japan and China

The Rise of Green Consumers and Corporate Social Responsibility in Japan and China
Author: Klenner, Florence-Nori Search for this author
Year: 2018
Publisher: Hamburg, Kovac
Series: Nachhaltigkeits-Management: Studien zur nachhaltigen Unternehmensführung
Media group: Book/Buch
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Cover von Marketing to Millennials [for Dummies]

Marketing to Millennials [for Dummies]
Author: Padveen, Corey Search for this author
Year: 2017
Publisher: Hoboken, NJ, Wiley & Sons
Series: ... for Dummies
Media group: Book/Buch
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Cover von Marketing to Gen Z

Marketing to Gen Z
the rules for reaching this vast and very different generation of influencers
Author: Fromm, Jeff; Read, Angie Search for this author
Year: 2018
Publisher: New York, NY [u.a.], Amacom
Media group: Book/Buch
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Cover von Applied Cyberpsychology

Applied Cyberpsychology
practical applications of cyberpsychological theory and research
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Year: 2016
Publisher: Basingstoke, Palgrave Macmillan
Media group: Book/Buch
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Cover von The Seven Principles of WOM and Buzz Marketing

The Seven Principles of WOM and Buzz Marketing
crossing the tipping point
Author: Mourdoukoutas, Panos; Siomkos, George J. Search for this author
Year: 2010
Publisher: Berlin [u.a.], Springer Gabler
Media group: Book/Buch
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Cover von People and Products

People and Products
consumer behavior and product design
Author: Kimmel, Allan J. Search for this author
Year: 2015
Publisher: Abingdon [u.a.], Routledge
Media group: Book/Buch
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