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(12)Bruhn, Manfred, 1949-

(8)Meffert, Heribert, 1937-

(3)Hadwich, Karsten, 1970-

(3)Vargo, Stephen L. [Hrsg.]

(2)Chernev, Alexander

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Cover von Branchenspezifisches Marketing

Branchenspezifisches Marketing

Grundlagen - Besonderheiten - Gemeinsamkeiten

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Year: 2001

Publisher: Wiesbaden, Gabler

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Cover von 1.; Management, Prozessgestaltung, Kundenperspektive

1.; Management, Prozessgestaltung, Kundenperspektive

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Year: 2011

Parent work: Dienstleistungsproduktivität

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Cover von Handbuch Dienstleistungsmarketing

Handbuch Dienstleistungsmarketing

Planung, Umsetzung, Kontrolle

Author: Bruhn, Manfred, 1949-; Meffert, Heribert, 1937- Search for this author more...

Year: 2012

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Cover von Dienstleistungsmanagement

Dienstleistungsmanagement

Grundlagen, Konzepte, Instrumente

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Cover von Internationalisierung von Dienstleistungen

Internationalisierung von Dienstleistungen

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Cover von Interaktionsbeziehungen im Dienstleistungsmarketing

Interaktionsbeziehungen im Dienstleistungsmarketing

Zusammenhänge zwischen Zufriedenheit und Bindung von Kunden und Mitarbeitern

Author: Grund, Michael A. Search for this author more...

Year: 1998

Publisher: Wiesbaden, Gabler

Series: Basler Schriften zum Marketing

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Cover von Internationales Dienstleistungsmarketing

Internationales Dienstleistungsmarketing

Strategien - Instrumente - Methoden

Author: Bruhn, Manfred, 1949-; Hadwich, Karsten, 1970- Search for this author more...

Year: 2016

Publisher: Stuttgart, Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Management von Kundenbeziehungen

Management von Kundenbeziehungen

Perspektiven, Analysen, Strategien, Instrumente ; Manfred Bruhn zum 60. Geburtstag

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Year: 2010

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Cover von Creating Powerful Brands

Creating Powerful Brands

in Consumer, Service and Industrial Markets

Author: De Chernatony, Leslie; McDonald, Malcolm Search for this author more...

Year: 2003

Publisher: Oxford [u.a.], Butterworth-Heinemann

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Cover von Kundenorientierung im Touristikmanagement

Kundenorientierung im Touristikmanagement

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Year: 2000

Publisher: München ; Wien, Oldenbourg

Series: Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit

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