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(3)Cateora, Philip R.

(3)Czinkota, Michael R., 1951-

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Cover von Interkulturelles Marketing

Interkulturelles Marketing

Grundlagen, Strategien, Chancen, Risiken

Author: Lindner, Doris Search for this author more...

Year: 2004

Publisher: Düsseldorf, VDM-Verl. Müller

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Cover von Marketing Across Cultures

Marketing Across Cultures

Author: Trompenaars, Fons, 1952-; Woolliams, Peter Search for this author more...

Year: 2004

Publisher: Chichester, Capstone

Series: Culture for Business

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Cover von Marketing international

Marketing international

Développement des marchés et management multiculturel

Author: Prime, Nathalie; Usunier, Jean-Claude Search for this author more...

Year: 2004

Publisher: Paris, Vuibert

Series: Gestion

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Cover von Kulturelle Offenheit gegenüber Auslandsmärkten

Kulturelle Offenheit gegenüber Auslandsmärkten

Auswirkungen psychischer Distanz im interkulturellen Marketing

Author: Kornmeier, Martin, 1966- Search for this author more...

Year: 2002

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von International Marketing

International Marketing

Author: Ghauri, Pervez N., 1948-; Cateora, Philip R. Search for this author more...

Year: [2022]

Publisher: London [u.a.], McGraw-Hill

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Cover von Shaping Efficient Employer Branding Strategies to Target Generation Y

Shaping Efficient Employer Branding Strategies to Target Generation Y

a cross-national perspective on recruitment marketing

Author: Hubschmid, Elena Search for this author more...

Year: 2012

Publisher: Bern [u.a.], Lang

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Cover von Developing International Business in the Context of Culture and Ethics in Transformation

Developing International Business in the Context of Culture and Ethics in Transformation

the example of China

Author: Wienen, Ingmar Search for this author more...

Year: 2002

Publisher: Frankfurt/M. [u.a.], Lang

Series: Europäische Hochschulschriften : Reihe 5, Volks- und Betriebswirtschaft

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Cover von Beyond Hofstede

Beyond Hofstede

culture frameworks for global marketing and management

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Year: 2009

Publisher: Basingstoke [u.a.], Palgrave Macmillan

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Cover von Einführung in die Interkulturelle Wirtschaftskommunikation

Einführung in die Interkulturelle Wirtschaftskommunikation

Author: Bolten, Jürgen Search for this author more...

Year: 2007

Publisher: Göttingen, Vandenhoeck & Ruprecht

Series: UTB

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Cover von Interkulturelle Kompetenz im Zugang zu japanischen Märkten

Interkulturelle Kompetenz im Zugang zu japanischen Märkten

Author: Horn, Sierk Search for this author more...

Year: 2005

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Wirtschaftswissenschaft

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