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(3)Bruhn, Manfred, 1949-

(3)Diller, Hermann

(2)Müller-Hagedorn, Lothar

(2)Sattler, Henrik

(2)Trommsdorff, Volker

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Cover von Marketing

Marketing

eine Einführung für das Master-Studium

Author: Jacob, Frank Search for this author more...

Year: 2009

Publisher: Stuttgart, Kohlhammer

Series: Kohlhammer Edition Marketing

Media group: Book/Buch

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Cover von Markt- und Kundensegmentierung

Markt- und Kundensegmentierung

kundenorientierte Markterfassung und -bearbeitung

Author: Freter, Hermann Search for this author more...

Year: 2008

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Marketingcontrolling

Marketingcontrolling

Sicherstellen von Marketingeffektivität und -effizienz

Author: Reinecke, Sven, 1967-; Janz, Simone Search for this author more...

Year: 2007

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Marketing-Planung

Marketing-Planung

Author: Jenner, Thomas Search for this author more...

Year: 2003

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Strategisches Marketing

Strategisches Marketing

ein wettbewerbsorientierter Ansatz

Author: Benkenstein, Martin Search for this author more...

Year: 2002

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Verkauf und Kundenmanagement

Verkauf und Kundenmanagement

eine prozessorientierte Konzeption

Author: Diller, Hermann; Haas, Alexander; Ivens, Björn Sven Search for this author more...

Year: 2005

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Distributionsmanagement

Distributionsmanagement

Author: Specht, Günter; Fritz, Wolfgang Search for this author more...

Year: 2005

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Handelsmarketing

Handelsmarketing

Author: Müller-Hagedorn, Lothar Search for this author more...

Year: 2005

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Marketing für Nonprofit-Organisationen

Marketing für Nonprofit-Organisationen

Grundlagen - Konzepte - Instrumente

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 2005

Publisher: Stuttgart, Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Konsumentenverhalten

Konsumentenverhalten

Author: Trommsdorff, Volker Search for this author more...

Year: 2004

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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