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(4)Berndt, Ralph, 1947-2020

(4)Fantapié Altobelli, Claudia

(4)Sander, Matthias, 1964-

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Cover von Marketing-Controlling und Abweichungsanalyse

Marketing-Controlling und Abweichungsanalyse

die Entwicklung der Abweichungsanalyse zu einem Instrument des Marketing-Controlling

Author: Heuer, Kai Search for this author more...

Year: 2001

Publisher: Hamburg, Kovac

Series: Schriften zum Betrieblichen Rechnungswesen und Controlling; Bd. 9

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Cover von Dynamic Customer Relationship Valuation

Dynamic Customer Relationship Valuation

effects, determinants, and management

Author: Losch, Nadine Search for this author more...

Year: 2012

Publisher: Göttingen, Cuvillier

Series: Controlling und Performance-Management

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Cover von Marketing-Controlling

Marketing-Controlling

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Year: 2000

Publisher: Wiesbaden, Gabler

Series: Kostenrechnungspraxis (krp), Sonderheft; 3/2000

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Cover von Controlling in Marketing und Vertrieb

Controlling in Marketing und Vertrieb

Planung, Budgetierung und Performance Measurement

Author: Artz, Martin Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von International marketing management

International marketing management

Author: Berndt, Ralph, 1947-2020; Fantapié Altobelli, Claudia; Sander, Matthias, 1964- Search for this author more...

Year: [2023]

Publisher: Berlin, Springer Gabler

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Cover von Internationales Marketing-Management

Internationales Marketing-Management

Author: Berndt, Ralph, 1947-2020; Fantapié Altobelli, Claudia; Sander, Matthias, 1964- Search for this author more...

Year: 2020

Publisher: Berlin [u.a.], Springer Gabler

Series: Lehrbuch

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Cover von Internationales Marketing-Management

Internationales Marketing-Management

Author: Berndt, Ralph, 1947-2020; Fantapié Altobelli, Claudia; Sander, Matthias, 1964- Search for this author more...

Year: 2016

Publisher: Berlin [u.a.], Springer Gabler

Series: Lehrbuch

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Cover von Internationales Marketing-Management

Internationales Marketing-Management

Author: Berndt, Ralph, 1947-2020; Fantapié Altobelli, Claudia; Sander, Matthias, 1964- Search for this author more...

Year: 2010

Publisher: Berlin [u.a.], Springer

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Cover von Kundenwertbasierte Effizienzmessung

Kundenwertbasierte Effizienzmessung

der Beitrag von Marketingmaßnahmen zur Unternehmenswerterhöhung in der Automobilindustrie

Author: Schneider, Nadine C. Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Erg.-H. 01/2002.; Marketing-Management

Erg.-H. 01/2002.; Marketing-Management

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Year: 2002

Parent work: Zeitschrift für Betriebswirtschaft

Volume: Erg.-H. 01/2002.

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