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(14)Kleinaltenkamp, Michael, 1955-

(9)Plinke, Wulff, 1942-

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(3)Pförtsch, Waldemar A.

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Cover von Onlinemarkenkommunikation und Markenloyalität im B2B-Segment

Onlinemarkenkommunikation und Markenloyalität im B2B-Segment

Author: Wille-Baumkauff, Benjamin Search for this author more...

Year: 2015

Publisher: Wiesbaden, Springer Gabler

Series: Research

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Cover von Handbuch Business-to-Business-Marketing

Handbuch Business-to-Business-Marketing

Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing

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Year: 2015

Publisher: Wiesbaden, Springer Gabler

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Cover von Industriegütermarketing

Industriegütermarketing

Grundlagen des Business-to-Business-Marketings

Author: Backhaus, Klaus, 1947-; Voeth, Markus Search for this author more...

Year: 2014

Publisher: München, Vahlen

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

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Cover von Business Relationship Management and Marketing

Business Relationship Management and Marketing

mastering business markets

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Year: 2015

Publisher: Berlin, Springer

Series: Springer Texts in Business and Economics

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Cover von Solution Business

Solution Business

building a platform for organic growth

Author: Storbacka, Kaj; Pennanen, Risto Search for this author more...

Year: 2014

Publisher: Cham [u.a.], Springer

Series: Management for Professionals

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Cover von Vertrieb im Industriegütergeschäft aus Anbietersicht

Vertrieb im Industriegütergeschäft aus Anbietersicht

Untersuchung erfolgskritischer Faktoren nach Geschäftstypen

Author: Weibel, Michael Search for this author more...

Year: 2014

Publisher: Wiesbaden, Springer Gabler

Series: Marketing-Management, Research

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Cover von Auftrags- und Projektmanagement

Auftrags- und Projektmanagement

mastering business markets

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Year: 2013

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Cover von Business-to-Business-Marketing

Business-to-Business-Marketing

Author: Pförtsch, Waldemar A.; Godefroid, Peter Search for this author more...

Year: 2013

Publisher: Herne, Kiehl

Series: Modernes Marketing für Studium und Praxis

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Cover von Internationalisierung mit produktbegleitenden Dienstleistungen und hybriden Produkten

Internationalisierung mit produktbegleitenden Dienstleistungen und hybriden Produkten

eine pfadorientierte Analyse am Beispiel deutscher Maschinenbauunternehmungen

Author: Wassermann, Roland Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Serviceinnovation

Serviceinnovation

Potenziale industrieller Dienstleistungen erkennen und erfolgreich implementieren

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Year: 2012

Publisher: Berlin [u.a.], Springer

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