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(17)Kotler, Philip, 1931-

(10)Homburg, Christian, 1962-

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Cover von Die Generation Y

Die Generation Y

Mitarbeiter der Zukunft motivieren, integrieren, führen

Author: Parment, Anders Search for this author more...

Year: 2013

Publisher: Wiesbaden, Springer Gabler

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Cover von Human Resource Management

Human Resource Management

Strategien und Instrumente für Führungskräfte und das Personalmanagement in 13 Bausteinen

Author: Gmür, Markus; Thommen, Jean-Paul Search for this author more...

Year: 2011

Publisher: Zürich, Versus

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Cover von The Strategy and Organization of International Business

The Strategy and Organization of International Business

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Year: 1998

Publisher: Basingstoke [u.a.], Palgrave Macmillan

Series: The Academy of International Business Series

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Cover von Webbasierte Personalwertschöpfung

Webbasierte Personalwertschöpfung

Theorie, Konzeption, Praxis

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Year: 2003

Publisher: Wiesbaden, Gabler

Series: Wissenschaft & Praxis

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Cover von Branded interactions

Branded interactions

marketing through design in the digital age

Author: Spies, Marco, 1973-; Wenger, Katja Search for this author more...

Year: 2020

Publisher: London, Thames & Hudson

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Cover von The customer-base audit

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The customer-base audit

the first step on the journey to customer centricity

Author: Fader, Peter; Hardie, Bruce; Ross, Michael Search for this author more...

Year: [2022]

Publisher: Philadelphia [Pennsylvania], Wharton School Press

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Cover von Marketing 5.0

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Marketing 5.0

technology for humanity

Author: Kotler, Philip, 1931-; Kartajaya, Hermawan, 1947-; Setiawan, Iwan Search for this author more...

Year: [2021]

Publisher: Hoboken, [New Jersey], Wiley

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Cover von Fallstudien zum internationalen Management

Fallstudien zum internationalen Management

Grundlagen, Praxiserfahrungen, Perspektiven

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Year: 2011

Publisher: Wiesbaden, Gabler

Series: Lehrbuch

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Cover von Nr. 49.; Consumer-Related Determinants in Product Bundling

Nr. 49.; Consumer-Related Determinants in Product Bundling

an empirical study

Author: Alexander, Julia; Wilken, Robert Search for this author more...

Year: 2009

Parent work: ESCP Europe Working Paper

Volume: Nr. 49.

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Cover von Fallstudien zum internationalen Management

Fallstudien zum internationalen Management

Grundlagen, Praxiserfahrungen, Perspektiven

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Year: 2004

Publisher: Wiesbaden, Gabler

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