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(4)Backhaus, Klaus, 1947-

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(4)Jin, Friederike, 196X-

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Cover von Portfolio-Werbung

Portfolio-Werbung

eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen

Author: Goertz, Susanne Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Internationales Marketing

Internationales Marketing

ausgewählte Strategien zur Sicherung von Absatz- und Beschaffungsmärkten

Author: Breitschuh, Jürgen ; Wöller, Thomas Search for this author more...

Year: 2007

Publisher: München ; Wien, Oldenbourg

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Cover von Arbeitsorientiertes Lernen

Arbeitsorientiertes Lernen

zur Psychologie der Integration von Lernen und Arbeit

Author: Sonntag, Karlheinz; Stegmaier, Ralf Search for this author more...

Year: 2007

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Standards Psychologie

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Cover von Koordination in Supply Chains

Koordination in Supply Chains

spieltheoretische Ansätze zur Ermittlung integrierter Bestell- und Produktionspolitiken

Author: Sucky, Eric Search for this author more...

Year: 2004

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Bedeutung der Tradition für die Markenkommunikation

Bedeutung der Tradition für die Markenkommunikation

Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie

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Year: 2006

Publisher: Stuttgart, Ed. Neues Fachwissen

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Cover von Interkulturelles Training

Interkulturelles Training

Trainingsmanual zur Förderung interkultureller Kompetenzen in der Arbeit

Author: Kumbruck, Christel; Derboven, Wibke Search for this author more...

Year: 2005

Publisher: Heidelberg , Springer Medizin Verl.

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Cover von Empirisch begründete Typenbildung

Empirisch begründete Typenbildung

zur Konstruktion von Typen und Typologien in der qualitativen Sozialforschung

Author: Kluge, Susann Search for this author more...

Year: 1999

Publisher: Opladen, Leske + Budrich

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Cover von Strategien der Adressierung in Kinderwerbespots

Strategien der Adressierung in Kinderwerbespots

zur Ansprache von Kindern und Eltern im Fernsehen

Author: Polajnar, Janja Search for this author more...

Year: 2005

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Europäische Kulturen in der Wirtschaftskommunikation

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Cover von Internationale Standortforschung im Handel

Internationale Standortforschung im Handel

ein integrativer Ansatz zur Wahl internationaler Standorte von Handelsunternehmen

Author: Peisert, René Search for this author more...

Year: 2005

Publisher: Lohmar ; Köln, Eul

Series: Marketing, Handel und Management

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Cover von Internationalisierung im deutschen Mittelstand

Internationalisierung im deutschen Mittelstand

ein kompetenzorientierter Ansatz zur Erschließung des brasilianischen Marktes

Author: Habedank, Christian Search for this author more...

Year: 2006

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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