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(21)Kotler, Philip, 1931-

(17)Bruhn, Manfred, 1949-

(15)Homburg, Christian, 1962-

(12)Meffert, Heribert, 1937-

(8)Burmann, Christoph, 1962-

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Cover von Erfolgsfaktoren der Markenführung

Erfolgsfaktoren der Markenführung

Know-how aus Forschung und Management

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Year: 2008

Publisher: München, Vahlen

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Cover von Marketing

Marketing

Grundlagen für Studium und Praxis

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 1999

Publisher: Wiesbaden, Gabler

Series: Lehrbuch

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Cover von Strategisches Marketing

Strategisches Marketing

Author: Backhaus, Klaus, 1947-; Schneider, Helmut Search for this author more...

Year: 2007

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Marketingcontrolling

Marketingcontrolling

Sicherstellen von Marketingeffektivität und -effizienz

Author: Reinecke, Sven, 1967-; Janz, Simone Search for this author more...

Year: 2007

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Hochschulmarketing

Hochschulmarketing

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Year: 2006

Publisher: Lohmar ; Köln, Eul

Series: Wissenschafts- und Hochschulmanagement

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Cover von Grundprinzipien des Marketing

Grundprinzipien des Marketing

Author: Diller, Hermann Search for this author more...

Year: 2007

Publisher: Nürnberg, GIM, Gesellschaft für Innovatives Marketing e.V.

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Cover von Psychologie der Markenführung

Psychologie der Markenführung

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Year: 2007

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Cover von Marketing-Management

Marketing-Management

Strategien für wertschaffendes Handeln

Author: Kotler, Philip, 1931-; Keller, Kevin Lane, 1956-; Bliemel, Friedhelm Search for this author more...

Year: 2007

Publisher: München, Pearson Studium

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The New Strategic Brand Management

creating and sustaining brand equity long term

Author: Kapferer, Jean-Noël Search for this author more...

Year: 2007

Publisher: London [u.a.], Kogan Page

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Cover von Internet-Geschäftsmodell Virtuelle Community

Internet-Geschäftsmodell Virtuelle Community

Analyse zentraler Erfolgsfaktoren unter Verwendung des Partial-Least-Squares (PLS)-Ansatzes

Author: Panten, Gregor Search for this author more...

Year: 2005

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business

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