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(27)Schmid, Stefan, 1967-

(26)Kotler, Philip, 1931-

(19)Albach, Horst [Red.]

(19)Bruhn, Manfred, 1949-

(19)Weber, Jürgen, 1953-

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Cover von Impulse für die Markenpraxis und Markenforschung

Impulse für die Markenpraxis und Markenforschung

Tagungsband der internationalen Konferenz "DerMarkentag 2011"

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Year: 2013

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Cover von Dienstleistungsmanagement und Social Media

Dienstleistungsmanagement und Social Media

Potenziale, Strategien und Instrumente

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Series: Forum Dienstleistungsmanagement

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Cover von Identitätsbasierte Markenführung

Identitätsbasierte Markenführung

Grundlagen, Strategie, Umsetzung, Controlling

Author: Burmann, Christoph, 1962-; Halaszovich, Tilo F., 1978-; Hemmann, Frank Search for this author more...

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Mediation in der Wirtschaft

Wege zum professionellen Konfliktmanagement

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Talentmanagement durch Trainee-Programme

Auswirkungen der Gestaltungsmerkmale auf den Programmerfolg

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Cover von Handbuch Dienstleistungsmarketing

Handbuch Dienstleistungsmarketing

Planung, Umsetzung, Kontrolle

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Dienstleistungsmanagement

Grundlagen, Konzepte, Instrumente

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Cover von Fallstudien zur Unternehmensführung

Fallstudien zur Unternehmensführung

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Die Taktik des Streitens

Konfliktstrategie statt Harmoniesucht

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Year: 1999

Publisher: Frankfurt/Main, Krüger

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Marketingeffizienz

Messung und Steuerung mit der DEA, Konzept und Einsatz in der Praxis

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Year: 2006

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