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(22)Kotler, Philip, 1931-

(17)Bruhn, Manfred, 1949-

(15)Homburg, Christian, 1962-

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(8)Burmann, Christoph, 1962-

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The New Strategic Brand Management

creating and sustaining brand equity long term

Author: Kapferer, Jean-Noël Search for this author more...

Year: 2007

Publisher: London [u.a.], Kogan Page

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Cover von Internet-Geschäftsmodell Virtuelle Community

Internet-Geschäftsmodell Virtuelle Community

Analyse zentraler Erfolgsfaktoren unter Verwendung des Partial-Least-Squares (PLS)-Ansatzes

Author: Panten, Gregor Search for this author more...

Year: 2005

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business

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Cover von Bedeutung der Tradition für die Markenkommunikation

Bedeutung der Tradition für die Markenkommunikation

Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie

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Year: 2006

Publisher: Stuttgart, Ed. Neues Fachwissen

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Cover von Strategisches Online-Marketing

Strategisches Online-Marketing

Author: Bogner, Thomas Search for this author more...

Year: 2006

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Wirtschaftswissenschaft

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Cover von Die ultimative Frage

Die ultimative Frage

mit dem Net-Promoter-Score zu loyalen Kunden und profitablem Wachstum

Author: Reichheld, Frederick F. Search for this author more...

Year: 2006

Publisher: München ; Wien, Hanser

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Cover von Marketing

Marketing

Elemente marktorientierter Unternehmensführung

Author: Fritz, Wolfgang; Oelsnitz, Dietrich von der, 1964- Search for this author more...

Year: 2006

Publisher: Stuttgart [u.a.], Kohlhammer

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Cover von Wachstumsmarkt Alter

Wachstumsmarkt Alter

Innovationen für die Zielgruppe 50+

Author: Gassmann, Oliver, 1967-; Reepmeyer, Gerrit Search for this author more...

Year: 2006

Publisher: München ; Wien, Hanser

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Cover von Medienmarketing

Medienmarketing

Author: Breyer-Mayländer, Thomas; Seeger, Christof Search for this author more...

Year: 2006

Publisher: München, Vahlen

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Cover von Tausend und eine Macht

Tausend und eine Macht

Marketing und moderne Hirnforschung

Author: Fuchs, Werner T. Search for this author more...

Year: 2005

Publisher: Zürich, Orell Füssli

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Cover von Marketing

Marketing

eine prozess- und praxisorientierte Einführung

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Year: 2005

Publisher: München ; Wien, Oldenbourg

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