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(21)Kotler, Philip, 1931-

(17)Bruhn, Manfred, 1949-

(15)Homburg, Christian, 1962-

(12)Meffert, Heribert, 1937-

(8)Burmann, Christoph, 1962-

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Cover von Bedeutung der Tradition für die Markenkommunikation

Bedeutung der Tradition für die Markenkommunikation

Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie

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Year: 2006

Publisher: Stuttgart, Ed. Neues Fachwissen

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Cover von Strategisches Online-Marketing

Strategisches Online-Marketing

Author: Bogner, Thomas Search for this author more...

Year: 2006

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Wirtschaftswissenschaft

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Cover von Die ultimative Frage

Die ultimative Frage

mit dem Net-Promoter-Score zu loyalen Kunden und profitablem Wachstum

Author: Reichheld, Frederick F. Search for this author more...

Year: 2006

Publisher: München ; Wien, Hanser

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Cover von Marketing

Marketing

Elemente marktorientierter Unternehmensführung

Author: Fritz, Wolfgang; Oelsnitz, Dietrich von der, 1964- Search for this author more...

Year: 2006

Publisher: Stuttgart [u.a.], Kohlhammer

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Cover von Wachstumsmarkt Alter

Wachstumsmarkt Alter

Innovationen für die Zielgruppe 50+

Author: Gassmann, Oliver, 1967-; Reepmeyer, Gerrit Search for this author more...

Year: 2006

Publisher: München ; Wien, Hanser

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Cover von Medienmarketing

Medienmarketing

Author: Breyer-Mayländer, Thomas; Seeger, Christof Search for this author more...

Year: 2006

Publisher: München, Vahlen

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Cover von Tausend und eine Macht

Tausend und eine Macht

Marketing und moderne Hirnforschung

Author: Fuchs, Werner T. Search for this author more...

Year: 2005

Publisher: Zürich, Orell Füssli

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Cover von Marketing

Marketing

eine prozess- und praxisorientierte Einführung

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Year: 2005

Publisher: München ; Wien, Oldenbourg

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Cover von Markenerfolg mit Marketinginnovationen

Markenerfolg mit Marketinginnovationen

die Wirkung des Fit zwischen Marketinginnovationen und Marken auf den Markenerfolg

Author: Koolman, Klaas Search for this author more...

Year: 2006

Publisher: Saarbrücken, VDM-Verl. Müller

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Cover von Marketing Arbeitsbuch

Marketing Arbeitsbuch

Aufgabenstellung und Lösungsvorschläge

Author: Helm, Roland; Gierl, Heribert Search for this author more...

Year: 2005

Publisher: Stuttgart [u.a.], Lucius und Lucius

Series: UTB

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