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(15)Schmid, Stefan, 1967-

(10)Laudon, Kenneth C., 1944-

(10)Slack, Nigel, 1946-

(9)Backhaus, Klaus, 1947-

(9)Swoboda, Bernhard, 1965-

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Cover von Consumer Behaviour

Consumer Behaviour

Author: Evans, Martin; Jamal, Ahmad; Foxall, Gordon R. Search for this author more...

Year: 2009

Publisher: Chichester, Wiley

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Cover von Allgemeine Betriebswirtschaftslehre

Allgemeine Betriebswirtschaftslehre

Grundlagen mit zahlreichen Praxisbeispielen

Author: Hutzschenreuter, Thomas, 1971- Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Lehrbuch

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Cover von Basic Strategy in Context

Basic Strategy in Context

European text and cases

Author: Thomson, Neil; Baden-Fuller, Charles Search for this author more...

Year: 2010

Publisher: Chichester, Wiley

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Cover von Strategisches Management

Strategisches Management

Visionen entwickeln, Strategien umsetzen, Erfolgspotenziale aufbauen

Author: Lombriser, Roman ; Abplanalp, Peter A. Search for this author more...

Year: 2010

Publisher: Zürich, Versus

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Cover von Marketing

Marketing

a relationship perspective

Author: Hollensen, Svend; Opresnik, Marc Oliver Search for this author more...

Year: 2010

Publisher: München, Vahlen

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Cover von Exploring Corporate Strategy

Exploring Corporate Strategy

[text only]

Author: Johnson, Gerry; Scholes, Kevan; Whittington, Richard, 1958- Search for this author more...

Year: 2008

Publisher: Harlow [u.a.], Prentice Hall

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Cover von Strategie: Mobile Marketing

Strategie: Mobile Marketing

Grundlagen, Technologien, Fallbeispiele

Author: Reust, Fritz Search for this author more...

Year: 2010

Publisher: St. Gallen [u.a.], Midas-Management-Verl.

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Cover von Das Mitarbeitergespräch als Führungsinstrument

Das Mitarbeitergespräch als Führungsinstrument

Handbuch für Führungskräfte und Personalverantwortliche

Author: Winkler, Brigitte; Hofbauer, Helmut Search for this author more...

Year: 2010

Publisher: München ; Wien, Hanser

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Cover von Supply-Strategien in Einkauf und Beschaffung

Supply-Strategien in Einkauf und Beschaffung

systematischer Ansatz und Praxisfälle

Author: Heß, Gerhard Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Lehrbuch

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Cover von Consumer Behavior

Consumer Behavior

buying, having, and being

Author: Solomon, Michael R., 1956- Search for this author more...

Year: 2009

Publisher: Upper Saddle River, NJ, Pearson/Prentice-Hall

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