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(22)Kotler, Philip, 1931-

(17)Bruhn, Manfred, 1949-

(15)Homburg, Christian, 1962-

(12)Meffert, Heribert, 1937-

(8)Burmann, Christoph, 1962-

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Cover von Markenerfolg mit Marketinginnovationen

Markenerfolg mit Marketinginnovationen

die Wirkung des Fit zwischen Marketinginnovationen und Marken auf den Markenerfolg

Author: Koolman, Klaas Search for this author more...

Year: 2006

Publisher: Saarbrücken, VDM-Verl. Müller

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Cover von Marketing Arbeitsbuch

Marketing Arbeitsbuch

Aufgabenstellung und Lösungsvorschläge

Author: Helm, Roland; Gierl, Heribert Search for this author more...

Year: 2005

Publisher: Stuttgart [u.a.], Lucius und Lucius

Series: UTB

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Cover von 55plus Marketing

55plus Marketing

Zukunftsmarkt Senioren

Author: Hunke, Reinhard; Gerstner, Guido Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

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Cover von Erfolgreiche Führung von Medienmarken

Erfolgreiche Führung von Medienmarken

Strategien für Positionierung, Markentransfers und Branding

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Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von Marketing Management

Marketing Management

Author: Kotler, Philip, 1931-; Keller, Kevin Lane, 1956- Search for this author more...

Year: 2006

Publisher: Upper Saddle River, NJ, Pearson/Prentice-Hall

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Cover von Marketing-Management

Marketing-Management

Author: Böhler, Heymo; Scigliano, Dino Search for this author more...

Year: 2005

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Grundzüge der BWL

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Cover von Strategisches Marketing

Strategisches Marketing

ein wettbewerbsorientierter Ansatz

Author: Benkenstein, Martin Search for this author more...

Year: 2002

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Innovatives Marketing

Innovatives Marketing

Entscheidungsfelder, Management, Instrumente ; Hermann Diller zum 60. Geburtstag

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Year: 2005

Publisher: Wiesbaden, Gabler

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Cover von Spannung Marke

Spannung Marke

Markenführung für komplexe Unternehmen

Author: Belz, Christian Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

Series: Thexis

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Cover von Kundenzufriedenheit

Kundenzufriedenheit

Konzepte, Methoden, Erfahrungen

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Year: 2006

Publisher: Wiesbaden, Gabler

Series: Wissenschaft & Praxis

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