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Cover von Consumer Behavior and Culture

Consumer Behavior and Culture
consequences for global marketing and advertising
Author: De Mooij, Marieke Search for this author
Year: 2011
Publisher: Thousand Oaks, CA [u.a.], Sage
Media group: Book/Buch
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Cover von Operations Management

Operations Management
quality and competitiveness in a global environment
Author: Russell, Roberta S. ; Taylor, Bernard W. Search for this author
Year: 2011
Publisher: Chichester, Wiley
Media group: Book/Buch
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Cover von Beyond Hofstede

Beyond Hofstede
culture frameworks for global marketing and management
Search for this author
Year: 2009
Publisher: Basingstoke [u.a.], Palgrave Macmillan
Media group: Book/Buch
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Cover von Internationale Kompetenz

Internationale Kompetenz
erfolgreich kommunizieren und handeln im Global Business
Author: Keup, Marion Search for this author
Year: 2010
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Cover von International Business Strategy

International Business Strategy
rethinking the foundations of global corporate success
Author: Verbeke, Alain, 1960- Search for this author
Year: 2009
Publisher: Cambridge [u.a.], Cambridge Univ. Press
Media group: Book/Buch
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Cover von Theories of the Multinational Firm

Theories of the Multinational Firm
a multidimensional creature in the global economy
Author: Forsgren, Mats, 1940- Search for this author
Year: 2008
Publisher: Cheltenham ; Northampton, Mass., Elgar
Media group: Book/Buch
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Cover von The New Age of Innovation

The New Age of Innovation
driving cocreated value through global networks
Author: Prahalad, Coimbatore K.; Krishnan, Mayuram S. Search for this author
Year: 2008
Publisher: New York [u.a.], McGraw-Hill
Media group: Book/Buch
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Cover von The Rise of Spanish Multinationals

The Rise of Spanish Multinationals
European business in the global economy
Author: Guillén, Mauro F. Search for this author
Year: 2005
Publisher: Cambridge [u.a.], Cambridge Univ. Press
Media group: Book/Buch
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Cover von Operations Management

Operations Management
quality and competitiveness in a global environment
Author: Russell, Roberta S.; Taylor, Bernard W. Search for this author
Year: 2006
Publisher: Hoboken, NJ, Wiley
Media group: Book/Buch
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Cover von The Regional Multinationals

The Regional Multinationals
MNEs and "global" strategic management
Author: Rugman, Alan M. Search for this author
Year: 2005
Publisher: Cambridge [u.a.], Cambridge Univ. Press
Media group: Book/Buch
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