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(22)Kotler, Philip, 1931-

(17)Bruhn, Manfred, 1949-

(15)Homburg, Christian, 1962-

(12)Meffert, Heribert, 1937-

(8)Burmann, Christoph, 1962-

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Cover von Marketing

Marketing

Grundlagen für Studium und Praxis

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 2004

Publisher: Wiesbaden, Gabler

Series: Lehrbuch

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Cover von Integriertes Marken- und Kundenwertmanagement

Integriertes Marken- und Kundenwertmanagement

Strategien, Konzepte und Best Practices

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Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von Markenmanagement

Markenmanagement

Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien

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Year: 2005

Publisher: Wiesbaden, Gabler

Series: Meffert Marketing Edition

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Cover von Die Logik der Marke

Die Logik der Marke

wie Sie systematisch Markenhöchstleistungen erzielen

Author: Wichert, Christine Search for this author more...

Year: 2005

Publisher: Wiesbaden, Gabler

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Cover von Profitables Markenmanagement

Profitables Markenmanagement

Strategien, Konzepte, Best Practices

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Year: 2003

Publisher: Wiesbaden, Gabler

Series: Wissenschaft & Praxis

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Cover von Marketing of High-Technology Products and Innovations

Marketing of High-Technology Products and Innovations

Author: Mohr, Jakki Search for this author more...

Year: 2001

Publisher: Upper Saddle River, NJ, Prentice-Hall

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Cover von Customer Integration

Customer Integration

von der Kundenorientierung zur Kundenintegration

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Year: 1996

Publisher: Wiesbaden, Gabler

Series: Wissenschaft & Praxis

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Cover von Markenpolitik

Markenpolitik

Markenwirkung, Markenführung, Markencontrolling

Author: Baumgarth, Carsten Search for this author more...

Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von Empfehlungsmarketing

Empfehlungsmarketing

Königsweg der Neukundengewinnung

Author: Fink, Klaus-J. Search for this author more...

Year: 2005

Publisher: Wiesbaden, Gabler

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Cover von Innovationen im sektoralen Marketing

Innovationen im sektoralen Marketing

Festschrift zum 60. Geburtstag von Fritz Scheuch

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Year: 2005

Publisher: Heidelberg, Physica-Verlag

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