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Cover von Data Driven

Data Driven
harnessing data and AI to reinvent customer engagement
Author: Chavez, Tom; O'Hara, Chris; Vaidya, Vivek Search for this author
Year: 2019
Publisher: New York, NY [u.a.], McGraw-Hill Education
Media group: Book/Buch
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Cover von Frugal Innovation

Frugal Innovation
how to do better with less
Author: Radjou, Navi; Prabhu, Jaideep Search for this author
Year: 2016
Publisher: London, The Economist
Media group: Book/Buch
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Cover von International Retailers' Performance in Host Countries

International Retailers' Performance in Host Countries
the roles of strategies, consumer perceptions and the local environment
Author: Morbe, Lukas Search for this author
Year: 2018
Publisher: Wiesbaden, Springer Gabler
Series: Research
Media group: Book/Buch
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Cover von The Power of Communicating the Family Firm Status

The Power of Communicating the Family Firm Status
the positive effect of family firms as a brand on consumer buying behavior and consumer happiness
Author: Rosina, Margarete Search for this author
Year: 2018
Publisher: Wiesbaden, Springer Gabler
Series: Research
Media group: Book/Buch
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Cover von The ultimate guide to Category Management

The ultimate guide to Category Management
a shopper-centric method of cooperation between retailer and supplier
Author: Van Leur, Evelyn; Grievink, Jan-Willem Search for this author
Year: 2017
Publisher: [Amersfoort], Category & Trade Company
Media group: Book/Buch
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Cover von Trade Marketing, Category Management, and Shopper Marketing

Trade Marketing, Category Management, and Shopper Marketing
organizational trends in consumer goods marketing and sales
Author: Schmutzler, René Search for this author
Year: 2016
Publisher: Hamburg, tredition GmbH
Series: Research Series
Media group: Book/Buch
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Cover von Trading Up

Trading Up
why consumers want new luxury goods - and how companies create them
Author: Silverstein, Michael J.; Fiske, Neil Search for this author
Year: 2008
Publisher: New York, NY, Portfolio Penguin
Media group: Book/Buch
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Cover von Marketing Management

Marketing Management
a cultural perspective
Search for this author
Year: 2012
Publisher: Abingdon [u.a.], Routledge
Media group: Book/Buch
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Cover von The New Rules of Green Marketing

The New Rules of Green Marketing
strategies, tools, and inspiration for sustainable branding
Author: Ottman, Jacquelyn A. Search for this author
Year: 2011
Publisher: San Francisco, Calif. [u.a.], Berrett-Koehler [u.a.]
Media group: Book/Buch
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Cover von Green Marketing

Green Marketing
[challenges and opportunities for the new marketing age]
Author: Ottman, Jacquelyn A. Search for this author
Year: 1994
Publisher: Lincolnwood, Ill., NTC Business Books
Media group: Book/Buch
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