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(22)Kotler, Philip, 1931-

(17)Bruhn, Manfred, 1949-

(15)Homburg, Christian, 1962-

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(8)Burmann, Christoph, 1962-

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Cover von Faszination Marke

Faszination Marke

Neue Herausforderungen an Markengestaltung und Markenpflege im digitalen Zeitalter

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Year: 2001

Publisher: Neuwied [u.a.], Luchterhand

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Cover von Marketing für Nonprofit-Organisationen

Marketing für Nonprofit-Organisationen

Grundlagen - Konzepte - Instrumente

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 2005

Publisher: Stuttgart, Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Dialogmarketing

Dialogmarketing

Konzeption und empirische Befunde

Author: Mann, Andreas Search for this author more...

Year: 2004

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Financial Times Mastering Marketing

Financial Times Mastering Marketing

the complete MBA companion in marketing

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Year: 1999

Publisher: Harlow, Pearson

Series: Financial Times Mastering Series

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Cover von Project Marketing

Project Marketing

beyond competitive bidding

Author: Cova, Bernard; Ghauri, Pervez; Salle, Robert Search for this author more...

Year: 2002

Publisher: Chichester [u.a.], Wiley

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Cover von Le Marketeur

Le Marketeur

[les nouveaux fondements du marketing]

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Year: 2003

Publisher: Paris, Pearson Education France

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Corporate Brand Management

Marken als Anker strategischer Führung von Unternehmen

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Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von Culture and Positioning as Determinants of Strategy

Culture and Positioning as Determinants of Strategy

personality and the business organization

Author: Ellson, Tony Search for this author more...

Year: 2004

Publisher: Basingstoke [u.a.], Palgrave Macmillan

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Cover von Marken-Design

Marken-Design

Marken entwickeln, Markenstrategien erfolgreich umsetzen

Author: Linxweiler, Richard Search for this author more...

Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von Strategische Markenführung

Strategische Markenführung

Planung und Realisierung von Markenstrategien

Author: Haedrich, Günther; Tomczak, Torsten; Kaetzke, Philomela Search for this author more...

Year: 2003

Publisher: Bern [u.a.], Haupt

Series: UTB

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