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(10)Whittington, Richard, 1958-

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Cover von Wertorientierte Unternehmensführung

Wertorientierte Unternehmensführung

vom Strategieentwurf zur Implementierung

Author: Coenenberg, Adolf Gerhard, 1938-; Salfeld, Rainer Search for this author more...

Year: 2003

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Internationale Werbeplanung

Internationale Werbeplanung

eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung

Author: Streich, Michael Search for this author more...

Year: 1997

Publisher: Heidelberg, Physica-Verlag

Series: Wirtschaftswissenschaftliche Beiträge

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Cover von Akquisitionen und strategische Allianzen

Akquisitionen und strategische Allianzen

Alternative externe Wachstumswege

Author: Schaper- Rinkel, Wulf Search for this author more...

Year: 1998

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: DUV Wirtschaftswissenschaft

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Cover von Bd. 25; Marketingstrategien in High-Tech-Märkten

Bd. 25; Marketingstrategien in High-Tech-Märkten

Typologisierung, Ausgestaltungsformen und Einflußfaktoren auf der Grundlage strategischer Gruppen

Author: Müller, Nicolaus Search for this author more...

Year: 1995

Publisher: Frankfurt/M. [u.a.], Lang

Series: Schriften zu Marketing und Management

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Cover von Strategic international management

Strategic international management

text and cases

Author: Morschett, Dirk, 1970-; Schramm-Klein, Hanna, 1974-; Zentes, Joachim, 1947- Search for this author more...

Year: [2015]

Publisher: Wiesbaden, Springler Gabler

Series: Lehrbuch

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Advances in Luxury Brand Management

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Year: 2017

Publisher: Cham, Palgrave Macmillan

Series: Journal of Brand Management: Advanced Collections

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Business strategies for sustainability

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Year: 2019

Publisher: London ; New York, [New York], Routledge

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Cover von Branded interactions

Branded interactions

marketing through design in the digital age

Author: Spies, Marco, 1973-; Wenger, Katja Search for this author more...

Year: 2020

Publisher: London, Thames & Hudson

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Cover von Luxusmarkenmanagement

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Luxusmarkenmanagement

Grundlagen, Strategien und praktische Umsetzung

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Year: [2017]

Publisher: Wiesbaden, Springer Gabler

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Cover von Journal of Management Control

Journal of Management Control

Zeitschrift für Planung & Unternehmenssteuerung

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Publisher: Heidelberg, Springer

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