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(15)Schmid, Stefan, 1967-

(11)Slack, Nigel, 1946-

(10)Whittington, Richard, 1958-

(9)Backhaus, Klaus, 1947-

(8)Ireland, R. Duane

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Cover von Storytelling

Storytelling

branding in practice

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Year: 2010

Publisher: Berlin [u.a.], Springer

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Cover von Allgemeine Betriebswirtschaftslehre

Allgemeine Betriebswirtschaftslehre

Grundlagen mit zahlreichen Praxisbeispielen

Author: Hutzschenreuter, Thomas, 1971- Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

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Cover von Contemporary Strategy Analysis

Contemporary Strategy Analysis

text and cases

Author: Grant, Robert M. Search for this author more...

Year: 2010

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Cover von Consumer Behaviour

Consumer Behaviour

Author: Evans, Martin; Jamal, Ahmad; Foxall, Gordon R. Search for this author more...

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Cover von Allgemeine Betriebswirtschaftslehre

Allgemeine Betriebswirtschaftslehre

Grundlagen mit zahlreichen Praxisbeispielen

Author: Hutzschenreuter, Thomas, 1971- Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

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Cover von Basic Strategy in Context

Basic Strategy in Context

European text and cases

Author: Thomson, Neil; Baden-Fuller, Charles Search for this author more...

Year: 2010

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Cover von Strategisches Management

Strategisches Management

Visionen entwickeln, Strategien umsetzen, Erfolgspotenziale aufbauen

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Year: 2010

Publisher: Zürich, Versus

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Cover von Marketing

Marketing

a relationship perspective

Author: Hollensen, Svend; Opresnik, Marc Oliver Search for this author more...

Year: 2010

Publisher: München, Vahlen

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Cover von Exploring Corporate Strategy

Exploring Corporate Strategy

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Author: Johnson, Gerry; Scholes, Kevan; Whittington, Richard, 1958- Search for this author more...

Year: 2008

Publisher: Harlow [u.a.], Prentice Hall

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Cover von Strategie: Mobile Marketing

Strategie: Mobile Marketing

Grundlagen, Technologien, Fallbeispiele

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Year: 2010

Publisher: St. Gallen [u.a.], Midas-Management-Verl.

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