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Cover von Marketing management

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Marketing management

a strategic decision-making approach

Author: Mullins, John W.; Walker, Orville C. Search for this author more...

Year: [2013]

Publisher: New York, [New York], McGraw Hill

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Cover von Operations management and sustainability

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Operations management and sustainability

new research perspectives

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Cover von Contemporary operations and logistics

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Contemporary operations and logistics

achieving excellence in turbulent times

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Cover von The routledge companion to behavioural accounting research

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The routledge companion to behavioural accounting research

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Year: 2018

Publisher: London ; New York, [New York], Routledge

Series: Routledge Companions in Business, Management and Accounting

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Brand equity & advertising

advertising's role in building strong brands

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Year: [1993]

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The digital multinational

navigating the new normal in global business

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Publisher: Cambridge [Massachusetts] ; London, The MIT Press

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Cover von Concise introduction to the family firm

Concise introduction to the family firm

Author: Zachary, Ramon Kay; Danes, Sharon M.; Balabram, Elisa Search for this author more...

Year: [2023]

Publisher: Cheltenham ; Northampton, [Massachusetts], Edward Elgar Publishing

Series: Elgar Concise Introductions

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Cover von The deficit myth

The deficit myth

modern monetary theory and the birth of the people's economy

Author: Kelton, Stephanie, 1969- Search for this author more...

Year: 2021

Publisher: New York, [New York], PublicAffairs

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Cover von Better Business

Better Business

how the B Corp movement is remaking capitalism

Author: Marquis, Christopher Search for this author more...

Year: 2020

Publisher: New Haven, Conn. [u.a.] , Yale Univ. Press

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Cover von Econometric analysis of cross section and panel data

Econometric analysis of cross section and panel data

Author: Wooldridge, Jeffrey M., 1960 - Search for this author more...

Year: [2010]

Publisher: Cambridge [Massachusetts] ; London, The MIT Press

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