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Cover von Consumer-Brand Relationships

Consumer-Brand Relationships
Konzeption, Messung und Konsequenzen emotionaler Markenbindung
Author: Heinrich, Daniel Search for this author
Year: 2012
Publisher: Wiesbaden, Springer Gabler
Series: Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
Media group: Book/Buch
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Cover von Consumer-Brand Relationships

Consumer-Brand Relationships
theory and practice
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Year: 2012
Publisher: Abingdon [u.a.], Routledge
Media group: Book/Buch
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Cover von Driving consumer engagement in social media
E-Medium

Driving consumer engagement in social media
influencing electronic word of mouth
Author: Bianchi, Anna Search for this author
Year: 2021
Publisher: London ; New York, [New York], Routledge
Series: Routledge Studies in Marketing Series
Media group: eBook/eResource
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Cover von Cross-cultural consumer behavior

Cross-cultural consumer behavior
Author: Gelbrich, Katja, 1971-; Müller, Stefan, 1948-; Westjohn, Stanford A. Search for this author
Year: [2023]
Publisher: Cheltenham ; Northampton [Massachusetts], Edward Elgar Publishing
Media group: Book/Buch
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Cover von Performance management in retail and the consumer goods industry
E-Medium

Performance management in retail and the consumer goods industry
best practices and case studies
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Year: [2019]
Publisher: Cham, Springer
Media group: eBook/eResource
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Cover von Nr. 49.; Consumer-Related Determinants in Product Bundling

Nr. 49.; Consumer-Related Determinants in Product Bundling
an empirical study
Author: Alexander, Julia; Wilken, Robert Search for this author
Year: 2009
Volume: Nr. 49.
Media group: Book/Buch
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Cover von The influence of psychological distance on consumer's willingness to pay

The influence of psychological distance on consumer's willingness to pay
further away = higher willingness to pay?
Author: Isaak, Karina Search for this author
Year: 2018
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Media group: eBook/eResource
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Cover von Qualitative Marketing Research

Qualitative Marketing Research
understanding consumer behaviour
Author: Maison, Dominika Search for this author
Year: 2019
Publisher: London [u.a.], Routledge
Series: Business & Management
Media group: Book/Buch
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Cover von Psychological Foundations of Marketing

Psychological Foundations of Marketing
the keys to consumer behavior
Author: Kimmel, Allan J. Search for this author
Year: 2018
Publisher: London [u.a.], Routledge
Media group: Book/Buch
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Cover von People and Products

People and Products
consumer behavior and product design
Author: Kimmel, Allan J. Search for this author
Year: 2015
Publisher: Abingdon [u.a.], Routledge
Media group: Book/Buch
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