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(6)Homburg, Christian, 1962-

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Cover von Handbuch Medienmanagement

Handbuch Medienmanagement

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Marketing-Controlling

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Band; Die Sales Profit Chain

Wirkungsketten verstehen, Vertrieb optimieren, Profitabilität steigern

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The Growth Spiral

money, energy, and imagination in the dynamics of the market process

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How clients buy

a practical guide to business development for consulting and professional services

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Sales Management

analysis and decision making

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SPIN-Selling

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Transforming Your Go-To-Market Strategy

the three disciplines of channel management

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International Trade

an essential guide to the principles and practice of export

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Capital in the Twenty-First Century

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