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(2)Adjouri, Nicholas

(2)Halaszovich, Tilo F., 1978-

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(2)Swoboda, Bernhard, 1965-

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Cover von Marketing-Kommunikation

Marketing-Kommunikation

Werbung, Marken, Medien

Author: Pepels, Werner Search for this author more...

Year: 2005

Publisher: Rinteln, Merkur-Verl.

Series: Das Kompendium

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Cover von Integriertes Branding

Integriertes Branding

Baupläne zur Gestaltung erfolgreicher Marken

Author: Langner, Tobias Search for this author more...

Year: 2003

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Corporate Brand Management

Marken als Anker strategischer Führung von Unternehmen

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Year: 2014

Publisher: Wiesbaden, Springer Gabler

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Narrative Brand Planning

wie Marken zu echten Helden werden

Author: Dietrich, Frank Otto; Schmidt-Bleeker, Ralf Search for this author more...

Year: 2013

Publisher: Berlin [u.a.], Springer Gabler

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Corporate Brand Management

Marken als Anker strategischer Führung von Unternehmen

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Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von Globale Markenführung und Konsumentenverhalten

Globale Markenführung und Konsumentenverhalten

Konsumentenwahrnehmung der globalen Markenführung und der Globalität von Marken

Author: Fehling, Tina Search for this author more...

Year: 2010

Publisher: Hamburg, Kovac

Series: Schriftenreihe Studien zum Konsumentenverhalten

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Cover von Kundenerlebnis als Wettbewerbsvorteil

Kundenerlebnis als Wettbewerbsvorteil

mit Customer Experience Management Marken und Märkte Gewinn bringend gestalten

Author: Schmitt, Bernd Herbert; Mangold, Marc Search for this author more...

Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von Meaning is the new marketing

Meaning is the new marketing

ein Impulsgeber für Marken, Organisationen und Menschen, die Sinn in ihrem Schaffen suchen

Author: Hammoudah, Yousef; Zeh, Nico Search for this author more...

Year: [2021]

Publisher: Frankfurt am Main. ; New York, [New York], Campus Verlag

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Cover von Erfolgsgeheimnis Ost

Erfolgsgeheimnis Ost

Survival-Strategien der besten Marken - und was Manager daraus lernen können

Author: Zschiesche, Arnd; Errichiello, Oliver Carlo Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

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Cover von Markenerfolg mit Marketinginnovationen

Markenerfolg mit Marketinginnovationen

die Wirkung des Fit zwischen Marketinginnovationen und Marken auf den Markenerfolg

Author: Koolman, Klaas Search for this author more...

Year: 2006

Publisher: Saarbrücken, VDM-Verl. Müller

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