Author: Johansson, Johny K.; Carlson, Kurt A. Search for this author more...

Year: 2015

Publisher: Thousand Oaks, Calif. [u.a.], Sage

Media group: Book/Buch

a practical guide to interactive brand experiences

Author: Smilansky, Shirra Search for this author more...

Year: 2018

Publisher: London [u.a.], Kogan Page

Media group: Book/Buch

eine stakeholderspezifische Analyse der Markenwahrnehmung von Familienunternehmen

Author: Hirmer, Annette-Louise Search for this author more...

Year: 2015

Publisher: Wiesbaden, Springer Gabler

Series: Research

Media group: Book/Buch

wie Sie mit Mitarbeitern Ihre Marke stark machen

Author: Esch, Franz-Rudolf; Knörle, Christian; Strödter, Kristina Search for this author more...

Year: 2014

Publisher: München, Vahlen

Media group: Book/Buch

die Marke als Medienereignis

Search for this author more...

Year: 2013

Publisher: Stuttgart , Schäffer-Poeschel

Media group: Book/Buch

Search for this author more...

Year: 2013

Publisher: Wiesbaden, Springer Gabler

Media group: Book/Buch

fundamentals, strategy, implementation, controlling

Author: Burmann, Christoph, 1962-; Riley, Nicola-Maria; Halaszovich, Tilo F., 1978-; Schade, Michael, 1978- Search for this author more...

Year: [2017]

Publisher: Wiesbaden, Springer Gabler

Media group: Book/Buch

sensory secrets behind the stuff we buy

Author: Lindstrom, Martin, 1970- Search for this author more...

Year: 2010

Publisher: London [u.a.], Kogan Page

Media group: Book/Buch

break the rules of marketing to build luxury brands

Author: Kapferer, Jean-Noël; Bastien, Vincent Search for this author more...

Year: 2012

Publisher: London [u.a.], Kogan Page

Media group: Book/Buch

Unternehmens- und Markenführung neu gedacht

Author: Dastyari, Soheil, 1972- Search for this author more...

Year: [2021]

Publisher: Frankfurt am Main ; New York, [New York], Campus Verlag

Media group: Book/Buch