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(10)Kotler, Philip, 1931-

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(4)Graduate Management Admission Council (GMAC)

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Cover von Rückwirkungen von Markentransfers auf die Muttermarke

Rückwirkungen von Markentransfers auf die Muttermarke

Messmethoden und empirische Befunde

Author: Kaufmann, Gwen Search for this author more...

Year: 2006

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Produkt- und Servicemanagement

Produkt- und Servicemanagement

Konzepte, Methoden, Prozesse

Author: Bruhn, Manfred, 1949-; Hadwich, Karsten, 1970- Search for this author more...

Year: 2006

Publisher: München, Vahlen

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

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Cover von Die Marke in der Marke

Die Marke in der Marke

Bedeutung und Macht des Ingredient Branding

Author: Pförtsch, Waldemar A.; Müller, Indrajanto Search for this author more...

Year: 2006

Publisher: Berlin [u.a.], Springer

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Cover von Produktindividualisierung

Produktindividualisierung

ein Ansatz zur innovativen Leistungsgestaltung im Business-to-Business-Bereich

Author: Jacob, Frank Search for this author more...

Year: 1995

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Series: Neue betriebswirtschaftliche Forschung

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Cover von Greener Products

Greener Products

the making and marketing of sustainable brands

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Year: 2018

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Design thinking

Author: Dekker, Teun den, 1983- Search for this author more...

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Entrepreneurial Marketing

a practical managerial approach

Author: Hisrich, Robert D., 1944-; Ramadani, Veland, 1979- Search for this author more...

Year: 2020

Publisher: Cheltenham [u.a.], Elgar

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Cover von Design Thinking erfolgreich anwenden

Design Thinking erfolgreich anwenden

so entwickeln Sie in 7 Phasen kundenorientierte Produkte und Dienstleistungen

Author: Schallmo, Daniel R. A. Search for this author more...

Year: 2017

Publisher: Wiesbaden, Springer Gabler

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Cover von The Startup Owner's Manual

The Startup Owner's Manual

the step-by-step guide for building a great company ; Vol. 1

Author: Blank, Steven Gary; Dorf, Bob Search for this author more...

Year: 2012

Publisher: Pescadero, Calif., K&S Ranch Publ.

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Cover von Verpackungsmarketing

Verpackungsmarketing

Fallbeispiele, Trends, Technologien

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Year: 2010

Publisher: Frankfurt/M., Dt. Fachverl.

Series: Edition Horizont

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