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Cover von New Products Management

New Products Management

Author: Crawford, C. Merle; Di Benedetto, C. Anthony Search for this author more...

Year: 2015

Publisher: New York, NY, McGraw-Hill Education

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Cover von Designing for Growth

Designing for Growth

a design thinking tool kit for managers

Author: Liedtka, Jeanne; Ogilvie, Tim Search for this author more...

Year: 2011

Publisher: New York [u.a.], Columbia Business School Publ.

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Cover von Innovation Management and New Product Development

Innovation Management and New Product Development

Author: Trott, Paul Search for this author more...

Year: 2012

Publisher: Harlow [u.a.], Financial Times Prentice Hall

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Cover von Innovationsfähigkeit im dynamischen Wettbewerb

Innovationsfähigkeit im dynamischen Wettbewerb

Strategien erfolgreicher Automobilzulieferunternehmen

Author: Roth, Siegfried Search for this author more...

Year: 2012

Publisher: Wiesbaden, Springer Gabler

Series: Strategisches Kompetenz-Management

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Cover von The Silver Market Phenomenon

The Silver Market Phenomenon

marketing and innovation in the aging society

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Year: 2011

Publisher: Berlin [u.a.], Springer

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Cover von Collaboration and Co-creation

Collaboration and Co-creation

new platforms for marketing and innovation

Author: Bhalla, Gaurav Search for this author more...

Year: 2011

Publisher: New York [u.a.], Springer

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Cover von Kundenintegration in die Neuproduktentwicklung

Kundenintegration in die Neuproduktentwicklung

eine Betrachtung der Konsumgüterindustrie

Author: Schuhmacher, Monika C. Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Conjointanalyse

Conjointanalyse

Methoden; Anwendungen; Praxisbeispiele

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Year: 2009

Publisher: Berlin [u.a.], Springer

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Cover von Marketing des nouveaux produits

Marketing des nouveaux produits

de la création au lancement

Author: LeNagard-Assayag, Emmanuelle; Manceau, Delphine Search for this author more...

Year: 2005

Publisher: Paris, Dunod

Series: Gestion sup, Marketing Communication

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Cover von Wachstumsmarkt Alter

Wachstumsmarkt Alter

Innovationen für die Zielgruppe 50+

Author: Gassmann, Oliver, 1967-; Reepmeyer, Gerrit Search for this author more...

Year: 2006

Publisher: München ; Wien, Hanser

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