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(4)Bruhn, Manfred, 1949-

(4)Kloss, Ingomar

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Cover von Wirkung integrierter Kommunikation

Wirkung integrierter Kommunikation

ein verhaltenswissenschaftlicher Ansatz für die Werbung

Author: Esch, Franz-Rudolf Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Edition Wissenschaft

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Cover von Messung und Steuerung von Markenpersönlichkeit

Messung und Steuerung von Markenpersönlichkeit

Entwicklung eines Messinstruments und Anwendung in der Werbung mit prominenten Testimonials

Author: Mäder, Ralf Search for this author more...

Year: 2005

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Praxiswissen Online-Marketing

Praxiswissen Online-Marketing

Affiliate- und E-Mail-Marketing, Suchmaschinenmarketing, Online-Werbung, Social Media, Online-PR

Author: Lammenett, Erwin Search for this author more...

Year: 2015

Publisher: Wiesbaden, Springer Gabler

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Cover von Einführung in die Werbelehre

Einführung in die Werbelehre

Author: Huth, Rupert; Pflaum, Dieter Search for this author more...

Year: 2005

Publisher: Stuttgart [u.a.], Kohlhammer

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Cover von Sichtbar!

Sichtbar!

Kunden gewinnen in einer immer lauteren Welt

Author: Pott, Oliver, 1973- Search for this author more...

Year: [2022]

Publisher: Frankfurt am Main ; New York, [New York], Campus Verlag

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Cover von Handbuch Werbekommunikation

Handbuch Werbekommunikation

sprachwissenschaftliche und interdisziplinäre Zugänge

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Year: 2012

Publisher: Tübingen, Francke

Series: UTB

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Cover von Mediaplanung

Mediaplanung

methodische Grundlagen und praktische Anwendungen

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Year: 2007

Publisher: Berlin [u.a.], Springer

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Cover von Werbecontrolling

Werbecontrolling

Konzept, Instrumente, Fallbeispiele

Author: Kloss, Ingomar Search for this author more...

Year: 2003

Publisher: Gernsbach, Deutscher Betriebswirte-Verl.

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Cover von Management der Marktkommunikation

Management der Marktkommunikation

Author: Unger, Fritz; Fuchs, Wolfgang Search for this author more...

Year: 1999

Publisher: Heidelberg, Physica-Verlag

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Cover von Kommunikations-Management

Kommunikations-Management

Marketing-Kommunikation vom Briefing bis zur Realisation

Author: Pepels, Werner Search for this author more...

Year: 1999

Publisher: Stuttgart , Schäffer-Poeschel

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